I help retail shops get found and turn searches into sales. Google, AI, everywhere. I build a site you'll be proud of, with the product pages, email capture, and local SEO a shop actually needs.
Call/Text (502) 305-4043
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Tell me about the business, the customers you want, and what is getting in the way.
I look at the site, local search, and what people in your industry need before they call.
I build it, fix it, or keep it moving. You keep talking to the same person.
Most shop owners who call me are in one of these spots. If one sounds like you, that's a good sign I can help.
You've been meaning to do it for years. Your store is on Google Maps but the listing says "No website." You tried Wix once, got frustrated, and closed the laptop.
Someone built it for you. Maybe a nephew, maybe Fiverr. It gets the job done, but you've seen better sites and you know yours could be one of them.
Your website is fine. But when someone searches "boutique Louisville" or "gift shop near me," you're nowhere. Your competitors show up. You don't.
You're at a farmers market this weekend and want it on your site. But your last developer took two weeks to change a phone number. You need someone who just handles it.
Preslar's Western Shop is a real Kentucky retailer I help with the messy online side of running a shop. Product cleanup, ads cleanup, tracking questions, reporting, and practical next steps.
I help on the parts of ecommerce that get tangled: product page cleanup and data, Google Business Profile and local SEO, and the analytics and reporting that tell you what's actually working.
Work performed: ecommerce product cleanup and data, Google Business Profile and local SEO, plus ads, analytics, and reporting support.
The kind of shop where products, ads, and tracking all need to point the same direction, and someone needs to keep it that way.
No ticket queue, no account managers. You talk to me directly, and I handle it. Here's the whole process.
Five minutes. I'll give you an honest take. If you don't need my help, I'll tell you.
What are Louisville shoppers searching for in your niche? Where are the gaps your competitors are missing?
Custom-built, not a template. Mobile-friendly. Product pages, email capture, ordering when you're ready. Built in 1–2 weeks once content is in, live in 2–3.
I handle hosting, updates, and maintenance. Text, call or email me when you need changes.
No hidden fees. No long-term lock-in. Pro is the best place to start.
A custom site plus ongoing local SEO, Google Business Profile work, monthly support, and practical updates.
$399/month Setup $2,500For a broken, slow, or confusing site that needs a plain-English diagnosis and a real fix plan.
$250 diagnostic Credited to a Rescue Sprint or rebuild booked within 30 daysFor larger builds, full ecommerce, product catalogs, booking tools, or deeper online operations work.
$7,500+ Scoped around the actual workI optimize your store for the way shoppers search, plus your Google Business Profile. The goal is for your shop to show up when someone searches "boutique Louisville" or "gift shop near me."
"boutique Bardstown Road" · "gift shop St. Matthews" · "vintage store the Highlands" · "shopping Frankfort Avenue"
"Derby outfit Louisville" · "Derby hat shop Kentucky" · "Louisville boutiques Derby season" · "holiday gifts Louisville"
"women's clothing Louisville" · "jewelry store Kentucky" · "handmade gifts Louisville" · "home decor near me"
I build websites for all kinds of shops, in Louisville and nationwide, from clothing boutiques to specialty food and everything in between.
Clothing boutiques, children's stores, consignment, and bridal shops that need their products to look as good online as they do in the window.
Gift shops, jewelry stores, home decor, antiques, florists, garden centers, and specialty food shops with a story to tell.
Craft stores, book stores, music shops, sporting goods, bike shops, pet stores, and wine and spirits. If you are more maker than shopfront, see my page for artisans and makers.
Straight answers to the questions I get most about retail websites.
Pro is the best place to start, at $399/month with setup at $2,500. Website Rescue starts at $250 for a diagnostic.
Social media is great for engagement, but it won't show up when someone searches "boutique Louisville" or "gift shop near me" on Google. A website gives you a hub you own. You can show products, capture emails, share your market schedule, and let people order. Social platforms can change their rules any time. Your website is yours.
You're at the farmers market this Saturday and want it on your site? Text me. Most edits are done within two business days, often sooner. New product photo? Send it over. I'm not a big agency with a ticket queue. I'm one guy who handles it directly. That's the whole point.
Yes. I can add an email signup form to your site. Sending campaigns isn't part of Pro, so I quote that work before I start.
Yes. I can integrate with Shopify, Square Online, WooCommerce, or simple PayPal buy buttons. Start with a basic catalog site and add online ordering when you're ready. A full online store is a Custom project. If you're on WooCommerce already, here's how to speed up WooCommerce.
Most retail websites are built in 1–2 weeks once content is in, then go live in 2–3. I handle everything. You just provide your product photos, store info, and any content you want included. I do the rest.
Yes. Derby season (April-May) is huge for Louisville retail, especially boutiques, gift shops, and Derby outfit stores. I optimize your site for searches like "Derby dress Louisville," "Derby hat shop Bardstown Road," and "Derby outfit boutique Highlands." If Derby is your busy season, I work to get you in front of people while they're planning their outfits.
Yes. If your Shopify or Square store is half set up, I can usually finish it instead of starting over. If it isn't worth saving, I'll tell you and we can start fresh.
I'll track it down. Sometimes it's an old developer, sometimes it's the company that set up your POS or online store, sometimes it's in a former manager's name. I'll figure it out and get you access.
If shoppers can't find your hours or products on a phone, you probably need a rescue or rebuild. If the site looks fine but nobody finds it when they search for what you sell, you need SEO. Not sure? Call me. I'll look at your site and give you an honest assessment. I'm not going to sell you a new website if you just need SEO.
I build for shops across the Louisville metro and Southern Indiana. Pick your area to get started.
Google, AI search, social, all of it. People are looking for what you sell. Let's make sure they find you. Call or text me. I'll look at what you've got, tell you what I'd do, and give you a straight answer on pricing. No pitch. No pressure.
Serving boutiques, gift shops, and retailers in Louisville, St. Matthews and the Highlands, with clients nationwide
