I help retail shops get found and turn searches into sales. Google, AI, everywhere. I build a site you'll be proud of, with the product pages, email capture, and local SEO a shop actually needs.
Call/Text (502) 305-4043
Most shop owners who call me are in one of these spots. If one sounds like you, that's a good sign I can help.
You've been meaning to do it for years. Your store is on Google Maps but the listing says "No website." You tried Wix once, got frustrated, and closed the laptop.
Someone built it for you. Maybe a nephew, maybe Fiverr. It gets the job done, but you've seen better sites and you know yours could be one of them.
Your website is fine. But when someone searches "boutique Louisville" or "gift shop near me," you're nowhere. Your competitors show up. You don't.
You're at a farmers market this weekend and want it on your site. But your last developer took two weeks to change a phone number. You need someone who just handles it.
Preslar's Western Shop is a real Kentucky retailer I help with the messy online side of running a shop. Product cleanup, ads cleanup, tracking questions, reporting, and practical next steps.
Preslar's is an existing client. I help on the parts of ecommerce that get tangled: product page cleanup and data, Google Business Profile and local SEO, and the analytics and reporting that tell you what's actually working.
Work performed: ecommerce product cleanup and data, Google Business Profile and local SEO, plus ads, analytics, and reporting support.
The kind of shop where products, ads, and tracking all need to point the same direction, and someone needs to keep it that way.
No ticket queue, no account managers. You text me, I handle it. Here's the whole process.
Five minutes. I'll give you an honest take. If you don't need my help, I'll tell you.
What are Louisville shoppers searching for in your niche? Where are the gaps your competitors are missing?
Custom-built, not a template. Mobile-friendly. Product pages, email capture, ordering when you're ready. Live in 1-2 weeks.
I handle hosting, updates, and maintenance. You text me when you need changes. That's the deal.
No hidden fees. No long-term contracts. Most shops start with Pro.
A custom site plus ongoing local SEO, Google Business Profile work, monthly support, and practical updates.
$399/month Setup $2,500For a broken, slow, or confusing site that needs a plain-English diagnosis and a real fix plan.
$250 diagnostic Applied to project if you move forwardFor larger builds, full ecommerce, product catalogs, booking tools, or deeper online operations work.
$7,500+ Scoped around the actual workI optimize your store for the way shoppers search, plus your Google Business Profile. When someone searches "boutique Louisville" or "gift shop near me," your shop shows up.
"boutique Bardstown Road" · "gift shop St. Matthews" · "vintage store the Highlands" · "shopping Frankfort Avenue"
"Derby outfit Louisville" · "Derby hat shop Kentucky" · "Louisville boutiques Derby season" · "holiday gifts Louisville"
"women's clothing Louisville" · "jewelry store Kentucky" · "handmade gifts Louisville" · "home decor near me"
I build websites for all kinds of shops in Louisville and Kentucky, from clothing boutiques to specialty food and everything in between.
Clothing boutiques, children's stores, consignment, and bridal shops that need their products to look as good online as they do in the window.
Gift shops, jewelry stores, home decor, antiques, florists, garden centers, and specialty food shops with a story to tell.
Craft stores, book stores, music shops, sporting goods, bike shops, pet stores, and wine and spirits. If you are more maker than shopfront, see my page for artisans and makers.
Straight answers to the questions I get most about retail websites.
Most new clients start with Pro at $399/month with setup at $2,500. Website Rescue starts at $250 for a diagnostic.
Social media is great for engagement, but it won't show up when someone searches "boutique Louisville" or "gift shop near me" on Google. A website gives you a hub you own. You can show products, capture emails, share your market schedule, and let people order. Social platforms can change their rules any time. Your website is yours.
Fast. You're at the farmers market this Saturday and want it on your site? Text me and it's done. New product photo? Send it over. I'm not a big agency with a ticket queue. I'm one guy who handles it directly. That's the whole point.
Yes. I can set up email capture on your site, build your list, and help you send emails when it matters. New product drop, holiday gift guide, "I'll be at the Derby event this weekend." I'll set it all up, explain how it works, and handle as much or as little as you want.
Yes. I can integrate with Shopify, Square Online, WooCommerce, or simple PayPal buy buttons. Start with a basic catalog site and add online ordering when you're ready. If you're on WooCommerce already, here's how to speed up WooCommerce.
Most retail websites are live within 1-2 weeks. I handle everything. You just provide your product photos, store info, and any content you want included. I do the rest.
Absolutely. Derby season (April-May) is huge for Louisville retail, especially boutiques, gift shops, and Derby outfit stores. I optimize your site for searches like "Derby dress Louisville," "Derby hat shop Bardstown Road," and "Derby outfit boutique Highlands." If Derby is your busy season, I make sure people find you when they're planning their outfits.
Yes. I work on Wix sites, WordPress sites, Squarespace, you name it. If it's fixable, I'll fix it. If it's not worth fixing, I'll tell you and we can start fresh. Either way, you'll end up with something that works.
I'll track it down. I've done this before. Sometimes it's an old developer, sometimes it's a hosting company you forgot about, sometimes it's registered in someone else's name. I'll figure it out and get you access.
Good question. If your site is broken, outdated, or doesn't work on mobile, you probably need a rescue or rebuild. If your site looks fine but nobody finds it on Google, you need SEO. Not sure? Call me. I'll look at your site and give you an honest assessment. I'm not going to sell you a new website if you just need SEO.
I build for shops across the Louisville metro and Southern Indiana. Pick your area to get started.
Google, AI search, social, all of it. People are looking for what you sell. Let's make sure they find you. Call or text me. I'll look at what you've got, tell you what I'd do, and give you a straight answer on pricing. No pitch. No pressure.
Call/Text (502) 305-4043Serving boutiques, gift shops, and retailers throughout Louisville, St. Matthews, the Highlands, and all of Kentucky
