Your Instagram is beautiful. But when someone searches Google, you're nowhere.

I help beauty and wellness pros get online, get found on Google, and stop leaving money on the table. Whether you need a new site, need to fix a broken one, or just want people to find you when they search, I can help.

Call/Text (502) 305-4043

Starting at $399/month Live in 1-2 weeks Local Louisville support

Lou the Louisville Web Guy mascot for beauty and wellness

Sound familiar?

The situations I hear about most

Most beauty and wellness pros who call me are in one of these spots. If one sounds like you, that's a good sign I can help.

"My whole business runs on Instagram DMs."

You've got a loyal following and your work speaks for itself. But Instagram doesn't show up on Google. When someone new to Louisville searches for what you do, they find your competitors instead.

"People want to book online but can't."

Your clients want to book at 11pm while scrolling their phone. But your only booking method is "DM me" or "text me." You're losing the people who won't wait for a reply.

"My site is outdated and I can't update it."

Someone built you a site. Now your services have changed, your prices are wrong, and you can't get a hold of the person who built it. Every little change feels like a project.

"I'm invisible on Google."

When someone searches "lash extensions Louisville" or "massage therapist near me," you don't show up. The people searching are ready to book. They just can't find you.

Why it works

Instagram built your business. But it can't grow it alone.

Google can't index your Instagram highlights, read your DMs, or show your booking link to someone who's never heard of you. A website can.

When someone new to town searches "lash extensions near me" or "spray tan Louisville," Google shows them businesses with websites, not Instagram profiles. A site with your portfolio, service menu, and pages optimized for those exact searches is how you show up.

The other half is booking. People who want to book at 11pm don't wait for a reply, they book whoever makes it easy. A website with integrated online booking (Acuity, Vagaro, Booksy, whatever you already use) lets clients see your availability, pick a time, and book instantly. No DMs. No phone tag.

24/7 your website takes bookings even while you sleep

The work

How I actually work with beauty and wellness

No ticket queue, no account managers. You text me, I handle it. Here's the whole process.

You call or text me

Five minutes. Tell me what you do, what booking system you use, and what's not working. I'll give you an honest take on what you need.

Send me your photos, services, and prices

Your best work, your service menu, your hours. Text or email works. I'll organize everything and build your site around what clients actually search for.

I build your site with booking built in

Service menus, before and after galleries, online booking integration, Google-optimized pages. All mobile-friendly. Live in 1-2 weeks.

You go back to your clients

I handle hosting, updates, and maintenance. New service? Text me. Price change? Updated. New before and after photos? On your site by tomorrow. You focus on your clients. I handle the website.

Simple pricing for beauty & wellness

Three lanes. Pick the one that fits your business.

No hidden fees. No long-term contracts. Most pros start with Pro.

Most start here Get found

Pro

A custom site plus ongoing local SEO, Google Business Profile work, monthly support, and practical updates.

$399/month Setup $2,500

Custom-designed website, no templates
Online booking integration and galleries
Monthly keyword work, content, reporting, and support

See Pro Details

Get fixed

Website Rescue

For a broken, slow, or confusing site that needs a plain-English diagnosis and a real fix plan.

$250 diagnostic Applied to project if you move forward

Full site audit and diagnosis
Domain, hosting, security, and SEO impact check
Written report with fix-it plan and clear pricing

Book a Rescue

Get growing

Custom

For larger builds, multi-provider studios, memberships, packages, or deeper online operations work.

$7,500+ Scoped around the actual work

Multi-page builds and advanced content structure
Memberships, packages, or multi-provider booking
Analytics, tracking, and operations cleanup

Talk Through Custom

Local SEO

The searches your clients actually type

I optimize your site for the way clients search, plus your Google Business Profile. When someone searches "spray tan Louisville" or "med spa near me," you show up.

Service plus location

"spray tan Louisville" · "lash extensions near me" · "massage therapist Louisville KY" · "med spa Louisville" · "microblading Louisville"

Specialty searches

"IV hydration therapy near me" · "yoga studio Louisville KY" · "float therapy Louisville" · "pilates Louisville" · "botox Louisville"

Booking intent

"book massage Louisville" · "spray tan appointment near me" · "lash appointment Louisville" · "same day spray tan Louisville"

Who it fits

Beauty and wellness businesses I build for

I build websites for service-based beauty and wellness pros across Louisville and Kentucky.

Beauty services

Spray tan artists, lash technicians, estheticians, skincare and facials, brow artists, and makeup artists.

Spa & med spa

Massage therapy, med spas, IV hydration, sauna and cold plunge, and float therapy.

Fitness & wellness

Yoga and pilates studios, personal trainers, nutrition coaches, and wellness centers.

FAQ

Questions beauty and wellness pros ask

Straight answers to the questions I get most about beauty and wellness websites.

How much does a beauty or wellness website cost?

Most new clients start with Pro at $399/month with setup at $2,500. Website Rescue starts at $250 for a diagnostic.

Can clients book appointments online?

Yes. I integrate with your existing booking system (Acuity, Vagaro, Square Appointments, Booksy, Schedulicity, and more). Clients can book directly from your website 24/7.

Do I need a website if I use Instagram?

Instagram is great for showing your work, but it doesn't rank on Google. When someone new to Louisville searches "lash extensions near me" or "spray tan Louisville," they find people with websites. Instagram doesn't show up in those results.

Can I show before and after photos?

Yes. Galleries are perfect for beauty and wellness services. I can organize your work by service type so new clients can quickly see what you do best.

How do I update my service menu and prices?

You don't have to do it yourself. Updates are included with your monthly hosting. Just text or email me changes and I'll handle it within 24 hours.

Will people find me on Google?

Every site includes basic SEO setup. If you want to compete for local searches like "massage therapist Louisville" or "med spa near me," the Pro plan adds ongoing SEO to help you rank.

How long does it take to build?

Most beauty and wellness websites are live within 1-2 weeks. I handle everything. You just provide your photos, services, and any content you want included.

Can you fix a site someone else built?

Yes. I work on Wix sites, WordPress sites, Squarespace, you name it. If it's fixable, I'll fix it. If it's not worth fixing, I'll tell you and we can start fresh.

How do I know if I need a new site or just SEO help?

If your site is broken, outdated, or doesn't work on mobile, you probably need a rescue or rebuild. If your site looks fine but nobody finds it on Google, you need SEO. Not sure? Call me. I'll look at your site and give you an honest assessment.

Keep reading

Helpful resources

Ready to Book More Clients?

Call or text me. I'll look at what you've got, tell you what I'd do, and give you a straight answer on pricing. No pitch. No pressure.