Your Instagram is gorgeous. But when someone searches "salon near me," you're nowhere.

I help salons and spas get online, get found on Google, and start booking more clients. Whether you need a new site, a rescue for one that's broken, or help getting found when people search, I can help.

Call/Text (502) 305-4043

Starting at $399/month Live in 1-2 weeks Local Louisville support

Lou the Louisville Web Guy mascot for salons and spas

Sound familiar?

The situations I hear about most

Most salon owners who call me are in one of these spots. If one sounds like you, that's a good sign I can help.

"I don't have a website at all."

You've been running on Instagram and walk-ins for years. It works. But when someone new to the neighborhood searches "hair salon near me," they find salons with websites, not yours. You're invisible to everyone who doesn't already know you.

"My website is embarrassing."

Someone built it years ago. Maybe a friend, maybe Fiverr. It sort of works, but you'd never hand someone a business card that links to it. The photos are old, the hours are wrong, and it doesn't look anything like your actual salon.

"I have a site but nobody finds me on Google."

Your website looks fine. But when someone searches "nail salon St. Matthews" or "day spa Louisville," your competitors show up and you don't. The site exists. It just doesn't do anything for you.

"Younger clients won't call to book."

They want to book online. If they can't tap a button and schedule an appointment, they go somewhere else. You need a site with booking built in so they can book at midnight without picking up the phone.

Why it happens

Your Instagram feed is beautiful. But Instagram isn't Google.

Instagram's algorithm decides who sees your posts, and it changes every month. Google works differently.

When someone types "balayage Louisville" or "hair salon Highlands," Google shows them businesses with websites. Not Instagram profiles. Your Instagram shows your work. Your website gets you found. You need both.

There's a nail salon in Louisville that's been open since 1997. Family-owned, loyal customers, 4.3 stars on Google. But no website. When someone searches "nail salon Louisville," they find the places that invested in a website and a Google presence. The family-owned place with three decades of loyal customers stays invisible. Sometimes the fix isn't complicated. It's just getting it done.

30 years of loyal customers, invisible to everyone else on Google

The work

How I actually work with salons

No ticket queue, no account managers. You text me, I handle it. Here's the whole process.

You call or text me

Five minutes. I'll give you an honest take on what you need. If you don't need my help, I'll tell you.

I do the research

What are people in Louisville searching for when they need a salon like yours? What services do your competitors rank for? Where are the gaps?

I build (or fix) your site

Custom-built, not a template. Service menu, booking integration, before-and-after gallery, stylist profiles. Live in 1-2 weeks.

You stop worrying about it

I handle hosting, updates, and maintenance. New stylist? Text me. Price change? Done by tomorrow. That's the deal.

Real proof,

See real client work

No mockups, no stock demos. Real Louisville-area businesses with websites I built and still look after.

View Client Work

Local SEO

The searches your clients actually type

I optimize your salon website for these searches, plus your Google Business Profile. When someone searches "balayage Louisville" or "salon near me," your salon shows up, not just your competitors.

Service plus location

"hair salon Louisville" · "nail salon St. Matthews" · "day spa near me" · "barber shop Highlands"

Specialty searches

"balayage Louisville" · "bridal hair Louisville KY" · "natural hair salon Louisville" · "kids haircut near me"

Booking intent

"book hair appointment online" · "walk in nail salon Louisville" · "massage near me open now" · "salon with online booking Louisville"

Simple, honest pricing

Three lanes. Pick the one that fits.

No hidden fees. No long-term contracts. Most salons start with Pro.

Most start here Get found

Pro

A custom site plus ongoing local SEO, Google Business Profile work, monthly support, and practical updates.

$399/month Setup $2,500

Custom-designed website, no templates
Google Business Profile setup and management
Monthly keyword work, content, reporting, and support

See Pro Details

Get fixed

Website Rescue

For a broken, slow, or confusing site that needs a plain-English diagnosis and a real fix plan.

$250 diagnostic Applied to project if you move forward

Full site audit and diagnosis
Domain, hosting, security, and SEO impact check
Written report with fix-it plan and clear pricing

Book a Rescue

Get growing

Custom

For larger builds, unusual systems, ecommerce cleanup, portals, booking tools, or deeper online operations work.

$7,500+ Scoped around the actual work

Multi-page builds and advanced content structure
Booking tools, member portals, or ecommerce
Analytics, tracking, and operations cleanup

Talk Through Custom

Browse by service

Salons and spas I build for

From hair salons and day spas to barber shops and waxing studios, I build sites for every kind of beauty business in Louisville. Barber shops have their own dedicated page. If you are more lash studio, med spa, or spray-tan focused, see my beauty and wellness page too.

Barber Websites

Service menus, online booking, and portfolio galleries for barber shops and men's grooming.

Barber websites

Hair, nail & day spas

Hair salons, nail salons, day spas, color specialists, natural hair and braiding studios, waxing, and tanning. Each gets a service menu, gallery, and booking built in.

Booking built in

I integrate with Booksy, Square Appointments, Vagaro, StyleSeat, Schedulicity, or whatever you already use, so clients can book 24/7.

FAQ

Questions salon owners ask

Straight answers to the questions I get most about salon websites.

Do I really need a website if I have Instagram?

Instagram is great for showing your work, but it's not searchable on Google. When someone searches "hair salon Louisville" or "nail salon near me," your Instagram won't show up. A website gets you found by people actively looking for your services. Plus, you own your website. Instagram can change their algorithm or shut down your account any time. I break it all down in website vs. social media page.

How much does a salon website cost?

Most new clients start with Pro at $399/month with setup at $2,500. Website Rescue starts at $250 for a diagnostic. See the full breakdown at how much a small business website costs.

How long does it take?

Most salon websites are live within 1-2 weeks. You send me your photos, service menu, and any content you want included. I handle everything else.

Can clients book appointments through my website?

Yes. I integrate with your existing booking system including Booksy, Square Appointments, Vagaro, StyleSeat, Schedulicity, or any platform you use. Clients can book directly from your website 24/7.

Can each stylist have their own page?

Yes. I create individual profiles for each stylist with their photo, bio, specialties, and direct booking link. This also helps with SEO because each profile page can rank for searches like "balayage specialist Louisville."

How do I update my service menu and prices?

You don't have to. Updates are included with your monthly hosting. Just text or email me changes and I'll handle it within 24 hours. Most salon owners prefer this approach.

Can you fix a site someone else built?

Yes. I work on Wix sites, WordPress sites, Squarespace, you name it. If it's fixable, I'll fix it. If it's not worth fixing, I'll tell you and we can start fresh. Either way, you'll end up with something that works.

What if I don't know who owns my domain?

I'll track it down. I've done this before. Sometimes it's an old developer, sometimes it's a hosting company you forgot about, sometimes it's registered in someone else's name. I'll figure it out and get you access.

How do I know if I need a new site or just SEO help?

If your site is broken, outdated, or doesn't work on mobile, you probably need a rescue or rebuild. If your site looks fine but nobody finds it on Google, you need SEO. Not sure? Call me. I'll look at your site and give you an honest assessment.

Salon Web Design by Area

I build for salons and spas across the Louisville metro and Southern Indiana. Pick your area to get started.

Louisville Neighborhoods Louisville Highlands Jeffersontown Shelbyville New Albany & Southern Indiana New Albany Lexington

Ready to Book More Clients?

Google, AI search, everywhere people look. When someone needs a salon in Louisville, let's make sure they find you. Call or text me. I'll look at what you've got, tell you what I'd do, and give you a straight answer on pricing. No pitch. No pressure.

Call/Text (502) 305-4043

Serving hair salons, nail salons, day spas, barber shops, and beauty businesses throughout Louisville and all of Kentucky