I help salons and spas get online, get found on Google, and start booking more clients. Whether you need a new site, a rescue for one that's broken, or help getting found when people search, I can help.
Call/Text (502) 305-4043
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Tell me about the business, the customers you want, and what is getting in the way.
I look at the site, local search, and what people in your industry need before they call.
I build it, fix it, or keep it moving. You keep talking to the same person.
Most salon owners who call me are in one of these spots. If one sounds like you, that's a good sign I can help.
You've been running on Instagram and walk-ins for years. It works. But when someone new to the neighborhood searches "hair salon near me," they find salons with websites, not yours. You're invisible to everyone who doesn't already know you.
Someone built it years ago. Maybe a friend, maybe Fiverr. It sort of works, but you'd never hand someone a business card that links to it. The photos are old, the hours are wrong, and it doesn't look anything like your actual salon.
Your website looks fine. But when someone searches "nail salon St. Matthews" or "day spa Louisville," your competitors show up and you don't. The site exists. It just doesn't do anything for you.
They want to book online. If they can't tap a button and schedule an appointment, they go somewhere else. You need a site with a booking button so they can book at midnight without picking up the phone.
Instagram's algorithm decides who sees your posts, and it changes every month. Google works differently.
When someone types "balayage Louisville" or "hair salon Highlands," Google shows them businesses with websites. Not Instagram profiles. Your Instagram shows your work. Your website gets you found. You need both.
No ticket queue, no account managers. You talk to me directly, and I handle it. Here's the whole process.
Five minutes. I'll give you an honest take on what you need. If you don't need my help, I'll tell you.
What are people in Louisville searching for when they need a salon like yours? What services do your competitors rank for? Where are the gaps?
Custom-built, not a template. Service menu, booking integration, before-and-after gallery, stylist profiles. Built in 1–2 weeks once content is in, live in 2–3.
I handle hosting, updates, and maintenance. New stylist or price change? Text, call or email me.
No mockups, no stock demos. Real clients, real numbers.
I optimize your salon website for these searches, plus your Google Business Profile. The goal is for your salon to show up when someone searches "balayage Louisville" or "salon near me," not just your competitors.
"hair salon Louisville" · "nail salon St. Matthews" · "day spa near me" · "barber shop Highlands"
"balayage Louisville" · "bridal hair Louisville KY" · "natural hair salon Louisville" · "kids haircut near me"
"book hair appointment online" · "walk in nail salon Louisville" · "massage near me open now" · "salon with online booking Louisville"
No hidden fees. No long-term lock-in. Pro is the best place to start.
A custom site plus ongoing local SEO, Google Business Profile work, monthly support, and practical updates.
$399/month Setup $2,500For a broken, slow, or confusing site that needs a plain-English diagnosis and a real fix plan.
$250 diagnostic Credited to a Rescue Sprint or rebuild booked within 30 daysFor larger builds, unusual systems, ecommerce cleanup, portals, booking tools, or deeper online operations work.
$7,500+ Scoped around the actual workFrom hair salons and day spas to barber shops and waxing studios, I build sites for every kind of beauty business in Louisville. Barber shops have their own dedicated page. If you are more lash studio, med spa, or spray-tan focused, see my beauty and wellness page too.
Service menus, booking links, and portfolio galleries for barber shops and men's grooming.
Barber websitesHair salons, nail salons, day spas, color specialists, natural hair and braiding studios, waxing, and tanning. Each gets a service menu, a gallery, and a link to your booking app.
I integrate with Booksy, Square Appointments, Vagaro, StyleSeat, Schedulicity, or whatever you already use, so clients can book 24/7.
Straight answers to the questions I get most about salon websites.
Instagram is great for showing your work, but it rarely shows up when someone searches "hair salon Louisville" or "nail salon near me." A website gets you found by people actively looking for your services. Plus, you own your website. Instagram can change their algorithm or shut down your account any time. I break it all down in website vs. social media page.
Pro is the best place to start, at $399/month with setup at $2,500. Website Rescue starts at $250 for a diagnostic. See the full breakdown at how much a small business website costs.
Most salon websites are built in 1–2 weeks once content is in, then go live in 2–3. You send me your photos, service menu, and any content you want included. I handle everything else.
Yes. I integrate with your existing booking system including Booksy, Square Appointments, Vagaro, StyleSeat, Schedulicity, or any platform you use. Clients can book directly from your website 24/7.
Yes. I create individual profiles for each stylist with their photo, bio, specialties, and direct booking link. This also helps with SEO because each profile page can rank for searches like "balayage specialist Louisville."
You don't have to. Updates are included in your monthly plan. Just text, call or email me the changes. Most edits are done within two business days, often sooner.
Yes. If your booking button or gallery is the broken part, I can often fix just that. If the whole site isn't worth fixing, I'll tell you and we can start fresh.
I'll track it down. Sometimes a past stylist or a booking platform set it up, sometimes it's a hosting company you forgot about. I'll figure it out and get you access.
If clients can't see your services, prices or booking link on a phone, you probably need a rescue or rebuild. If it looks fine but nobody finds it on Google, you need SEO. Not sure? Call me. I'll look at your site and give you an honest assessment.
I build for salons and spas across the Louisville metro and Southern Indiana. Pick your area to get started.
Google, AI search, everywhere people look. When someone needs a salon in Louisville, let's make sure they find you. Call or text me. I'll look at what you've got, tell you what I'd do, and give you a straight answer on pricing. No pitch. No pressure.
Serving hair salons, nail salons, day spas, barber shops, and beauty businesses in Louisville, with clients nationwide
