One local guy · Louisville, Kentucky Call or text (502) 305-4043
Pick your lane,

Small Business Website Packages That Make Sense

Honest pricing, no hidden fees, for a real website built by a real person. Pick the package that fits, and I'll handle the rest.

Pro: Month-to-Month Written Quote Before Any Work Live in 2–3 Weeks Louisville, KY
Straight pricing,

Choose Your Website Package

Pro includes the design, hosting and ongoing support. Custom and Rescue are scoped and quoted up front.

$399/mo = Care + the SEO, GBP and reporting that come with a Pro build.

Not building a site right now? The retainer tiers start at Care $250/month and run up to Ecommerce Ops.

Real clients, real numbers

Proof behind the work.

Measured client work, with the source and date on every tile.

What Pro Costs in Year One

Most website packages quote you a build price and go quiet about everything after it. Here is the whole number instead.

What you payAmount
One-time setup$2,500
Monthly service, first 12 months$399 × 12 = $4,788
Total, first 12 months$7,288
Every year after that$4,788

That number is higher than a lot of what you'll find, and I would rather you see it now than in month four. A cheaper one-time build usually buys the design and nothing else. Hosting, security updates, content changes, and search work either get sold back to you later or quietly never happen. With Pro they are the monthly fee, and the monthly fee is the whole ongoing cost. If you're weighing this against a bargain option, what "affordable" actually means for a small business website walks through where those cheaper builds save money and where they cost it later.

The honest version of the trade: if what you want is to pay once, take the files, and never speak to me again, Pro is the wrong shape and I'll tell you that on the phone. If what you want is a site that stays current, stays fast, and has someone answering the text when it breaks, that's what you're buying.

Pro vs Custom, Line by LineSame builder, same standards. The difference is scope and how the work is priced.

 ProCustom
Price$2,500 setup + $399/moFrom $7,500, quoted per project
Pages includedUp to 510+, scoped with you
DesignCustom, built from scratchCustom, built from scratch
Mobile and speed workIncludedIncluded
Contact form and mapIncludedIncluded
Hosting, SSL, backups, security updatesIncluded in the monthlyQuoted in the proposal
Content edits after launchIncluded in the monthlyQuoted in the proposal
Google Business Profile setup and managementIncludedIncluded
Monthly SEO work and reportingIncludedAdvanced SEO and content planning
New content pages after launchQuoted up frontScoped with the project
Revision rounds during design22
Booking tools, member portals, donationsQuoted with the buildScoped in the proposal
Online storeQuoted with the buildScoped individually
Typical time to launch1–2 weeks of build timeTimeline comes with the quote
CommitmentMonth to month, 30 days noticeProject scope, agreed in writing

Which One Should You Pick?

You should be able to answer this without calling me first.

What's Yours, And What Gets Its Own QuoteThe part most pricing pages leave out. Nothing online is off the table. A few things are always yours, and bigger projects get their own number first.

A domain you already own. If you already have a domain, it stays in your name and you keep renewing it. I'll set up the DNS and walk you through it at no extra charge. If I register a new domain for you, it's in your name from day one, and the yearly renewal is included while you're on a plan. You keep the domain either way, whether you stay with me or not.

Photos. I don't shoot them. I'll use what you have, pull manufacturer or stock images where they fit, and tell you honestly when a real photographer would make the difference.

Copy. I write the site from what you give me and how you say it on the phone. A site that needs original long-form writing on every page gets scoped with the build.

Bigger projects after launch. Edits and small changes are covered by the monthly. A redesign, a new section, or new functionality gets its own number before any work starts.

Ad spend. Google and Meta bill you directly, in your own account. I never mark it up or take a percentage. Running the ads lives in Web Ops, or as a $400/month add-on to Managed. How I run Google Ads.

Add-ons, if you want them

These attach to any package or stand on their own.

How the Build Goes

Four steps. You talk to the same person at every one of them.

1. Kickoff. A call or a text thread. I ask what you do, who you want calling you, and what the current site is failing at. I tell you which package fits, including when the answer is the cheaper one.

2. Content. This is the step that decides your timeline. I need your logo, photos, service list, hours, and anything you want said in your own words. If you have an existing site, I'll pull what's worth keeping off it.

3. Design and review. I build the real site, not a mockup, and send you a link. Your build fee includes two rounds of revisions at this stage. Most people use one.

4. Launch. DNS points at the new site, analytics and Search Console go on from day one, and your Google Business Profile gets pointed at the right pages.

Most sites are built in one to two weeks once your content is in hand, and go live in two to three. The timeline depends on how fast the content comes back. Launch is the starting line. The monthly plan covers everything after it.

Who Owns WhatMost website pricing pages skip this. Here it is.

Your content is yours, always. Text, photos, logo, everything you hand me stays yours. That's true from day one and it doesn't depend on you staying a client.

Your domain is yours. It's registered in your name. If we ever part ways, it goes with you.

Your design is yours on full payment. The custom design and content built for you belong to you once the build is paid for.

You own your content, your domain and your design. I keep my reusable code toolkit, the libraries and build tools I use for every client, and you get a permanent license to use it as part of your site. In practice this never comes up, but you should know it before you sign rather than after.

I may show your site in my portfolio unless you ask me in writing not to. Ask, and I won't. No hard feelings and no argument.

The full terms are in the service agreement, in plain English, before you pay anything.

What Makes This Different

There are a lot of ways to get a website. Most of them waste your time, your money, or both. Here is how my small business web design packages compare to the alternatives. I build the same way for contractors, restaurants, and healthcare practices, each with the pages and trust signals that industry needs.

Common Questions About Website Packages

Straight answers. If yours isn't here, call or text me and I'll answer it in plain English.

How much does a small business website cost?

Mine: $2,500 to build plus $399/month, which is $7,288 across the first twelve months and $4,788 a year after that. Custom projects start at $7,500 and get quoted individually. Across the wider market a small business site can run anywhere from a few hundred dollars for a template you assemble yourself to five figures for an agency build, so the number on its own tells you very little. What matters is what's bundled into it and what gets billed back to you later.

Is $1,500 a good price for a website?

It can be, if you know what you're getting. At that price you're usually buying design and build only, which means hosting, security updates, content changes and search work are either your job or a later invoice. That's a perfectly reasonable deal if you have someone in-house who will handle the rest. It's a bad deal if the site quietly goes stale for three years, which is the more common ending.

How many revisions do I get?

Two rounds during the design phase, included in the build fee. Most people use one. After launch, content edits are covered by the monthly plan. New pages, a redesign, or new functionality get quoted in advance so nothing appears on an invoice you didn't agree to.

What do I need to give you to get started?

Your logo, any photos you want used, your service list, hours, and anything you want said in your own words. If you have an existing site I'll pull whatever is worth keeping off it. This is genuinely the step that sets your timeline. The build is fast, waiting on content isn't.

Can you redesign the website I already have?

Yes, and that's most of the work I do. If you know you want a rebuild, Pro covers it the same as a new site. If you aren't sure whether it needs a rebuild or a repair, start with the $250 Website Rescue diagnostic and the fee is credited if you book a Rescue Sprint or rebuild within 30 days.

Can you build an online store?

Yes, but not inside Pro. Stores, booking systems, member portals and donation tools are Custom work, scoped and quoted individually, because the honest answer on complexity varies enormously. I've done catalog, Merchant Center and tracking work at real scale. See Preslar's Western Shop.

Is SEO included?

The on-page foundation is included in every build: page titles, meta descriptions, structure, speed, schema, and Analytics and Search Console set up from day one. Pro adds ongoing work: Google Business Profile management, monthly keyword research and optimization, and a monthly report. What none of that includes is a promise about rankings, and you should be skeptical of anyone selling you one.

What's included in the monthly fee?

Your monthly fee covers hosting, SSL certificate, security and software updates, a monthly site check, routine content edits, and direct text, call and email support. Most edits are done within two business days, often sooner. There are no surprise charges and no hourly billing. If I registered your domain, its renewal is included too.

Why a monthly plan?

Because the site needs work after launch. Hosting, updates, content and search work are in the monthly, so nothing gets billed back to you later. Here is how that compares to what websites usually cost.

What if I want to cancel?

Monthly service runs month to month with a simple service agreement, 30 days notice, and no long-term lock-in. If you split a build into monthly payments, the rest of the build balance is due if you stop early. I want you to stay because the service is worth it, not because you're trapped.

Do I own my website?

You always own your domain name, your content, and your images, from day one. The custom design belongs to you once the build is paid in full, per the service agreement. The build tooling and code libraries I reuse across clients stay my intellectual property, licensed to you perpetually as part of your site. I'll never hold your website hostage.

How long until my site is live?

Most sites are built in 1–2 weeks once content is in, and live in 2–3. That's not a typo. Because I'm one person with no layers of management, I can move fast. You'll have a working website before most agencies finish their "discovery phase." Larger builds get a phased timeline. The variable is never my speed, it's how quickly the content comes back. Launch is the starting line, and your monthly plan covers ongoing improvements from there.

What if I need more than 5 pages?

The setup fee covers up to 5 pages. More pages are quoted up front, before I start. I can always add more as your business grows.

Is there a contract?

There's a simple service agreement, so we both know the scope, but no long-term lock-in. You pay month to month, and if you're not happy you can cancel with 30 days notice. No tricks or fine print, and no "but you signed for 12 months." If my work isn't worth the monthly fee, I don't deserve your money.

What if I need something smaller than Pro?

Pro is the best place to start, because the site and the local SEO work go together. If Pro is more than you need right now, ask me and I'll tell you honestly whether a smaller starting point fits.

One person, start to finish

Call → Plan → Build & run

1Lou on the phone, waving

Call

Tell me what you need the site to do.

2Lou with a magnifying glass

Plan

I recommend Pro, Custom, or Rescue and put the scope and price in writing.

3Lou with a thumbs-up, reading a text

Build & run

I build the site, launch it, and stay on the work covered by your plan.

Alright, Louisville,

Ready to Get Started?

Call or text me. I'll ask a few questions about your business, recommend a package, and tell you the clearest next step.