Plenty of professional sites look the part: good headshots, nice layout, one page that lists everything. The problem is structure. I split each practice area or service into its own page with real content, case types, and Louisville-specific information, so each page can rank on its own.
That same approach leans on what Google actually rewards: real experience and expertise. A professional with years of real work has more of it than any agency writing generic blog posts. My job is to put that experience into pages people can find.
