Your own website shows up in Google searches. When someone types "handmade jewelry Louisville" or "custom furniture maker near me," Google shows them websites, not Etsy pages. Your site, your photos, your story, your prices. No marketplace fees. No algorithm deciding if people see your work.
The smart move is to use both. Sell on Etsy, but let your website capture the Google searches and build your email list. That way you're not dependent on any one platform. And it starts with one question: what do people actually search for when they want to find what you make? If your mark or shop name still looks like a placeholder, I can also quote logo design so the brand matches the work.
