Google Ads Management In Louisville, Run By One Person
Your account, in your name. Tracking fixed first, so Google learns from real calls and orders, not taps on a phone number. Then steady work every month: search terms, negative keywords, budgets, and a report you can read between jobs. I've been running Google Ads for over ten years, and it's the part of this work I like most.
Proof behind the work.
Measured client work, with the source and date on every tile.
How I run Google Ads
Most small-business ad accounts I open have the same problems. Google counts a tap on the phone number as a lead. The budget leaks to searches that were never going to buy. An old agency still has access. Nobody at the shop can explain what the money did. Here's what I do about it, in the order I do it:
Your account, your name
The ad account, Analytics, Search Console and your Business Profile all stay in your name. I get added as a manager. If we ever part ways, nothing moves and nothing gets held hostage. Old agencies get removed on day one.
Tracking before spend
Google can only find more of what it can count. So I fix the counting first: real phone calls, sent forms and online orders become the conversions. Taps and clicks stay as a second number we can compare. Then the campaigns optimize toward real inquiries.
Search terms and negative keywords
Every month I read what people typed before they clicked. The tire kickers get blocked. The buyers get through. If you list prices, I don't block price searches. Those people are usually ready.
Budgets you set
You decide the budget and pay Google directly, on your card, in your account. I never mark up spend or take a percentage of it. When Google says "you have room to spend more," I tell you whether the data agrees.
Local Services Ads
For trades and home services, the green-check ads at the very top of Google. You pay per lead instead of per click. Google has to verify your license and insurance first, so I walk you through the signup while the regular ads run.
Meta ads, when they fit
Facebook and Instagram work for retargeting people who already visited the site, and for reaching a customer list you already have. I'll tell you plainly when they're worth a small budget and when they aren't.
What it costs
Ads aren't sold on their own, because ads without a working site and tracking waste money. They run inside the monthly plan.
Setup covers one local Search campaign: account audit, conversion tracking, campaign structure, ad copy, and the first negative-keyword list. Tracking repair, product feeds, landing pages and extra locations get quoted with it. Ad spend is on top, paid by you to Google. For a store with a product catalog, Shopping and Merchant Center work lives in Ecommerce Ops.
Not sure the account is worth saving? Start with Online Cleanup. The $250diagnostic reads the account, the tracking and the site, and tells you what I'd do first.
The first month
Week 1: access and audit
You add me to the ad account, Analytics and your Business Profile. I read everything before I change anything, and send you a short list of what I found.
Week 2: tracking
Calls, forms and orders become the conversions. Taps come off. If the site needs a fix for that to work, I make it.
Week 3: launch or relaunch
Campaigns built or rebuilt around what your customers type. You see every ad and every price before it goes live.
Week 4 and after: read, trim, report
Search terms reviewed, waste blocked, budgets moved to what's working. You get a one-page numbers email you can read in a minute. Once there are enough real leads, Google switches to finding more of those.
Common questions
Do you take a percentage of ad spend?
No. You pay Google directly in your own account. My fee is the same whether you spend $500 a month or $5,000. That keeps my advice honest when Google says you have "room to increase."
Can you take over an account an agency built?
Yes, and that's most of what I do. I keep what's working, fix the tracking, remove the old agency's access, and rename things so you can tell what's yours. No teardown unless the account is beyond saving.
Google Ads or SEO first?
Both, usually. Ads bring calls this week. SEO is the long game that keeps bringing them when you stop paying for clicks. For a plumber or a shop that needs work now, ads go first and SEO runs underneath. See how I handle Louisville SEO.
Do you run Facebook and Instagram ads?
When they fit. They're good for retargeting site visitors and for reaching customers you already have. They're a poor way to find someone whose water heater just broke. I'll tell you which one you are.
Do I have to be in Louisville?
No. Ads work is remote-friendly. Most of my ads clients are in Kentucky, and one sells laundry equipment out of Ohio to all fifty states.
Related Services
Want Someone Watching The Account?
Tell me what you're spending and what you're getting. I'll tell you what I'd fix first, even if the answer is "don't hire me yet."
