An older platform stack, an ad account on autopilot, and reports nobody trusted
Preslar's needed someone to make sense of a platform stack that grew over many years. I audited the Cumulus, Celerant, Mura, and Back Office setup to understand what each system controls, and mapped what can be safely edited versus what requires platform-level escalation.
On the ad side, it was a full Google Ads account rescue: I audited the account structure, conversion setup, and where spend was leaking, restructured campaigns around more useful local and product intent instead of broad spray, and reduced spend on searches that were never going to convert. I rebuilt the conversion tracking so the account stopped flying blind, and investigated the checkout and purchase-tracking gap that was making online sales reads unreliable.
On the catalog side, I built a product enrichment plan and pushed product enrichment across more than 2,000 live product listings, improving titles, descriptions, and category structure where the platform allowed. Then I stayed on as a steady, practical online operations contact for the team, producing reports that separate real sales measurement from softer store-traffic signals.
This is not "I built you a new store." It is the kind of patient, ongoing online operations work that local retailers usually do not have access to without hiring a full-time digital person.
