2,045 product pages rebuilt, then a move to Shopify
Preslar's needed someone to make sense of store systems that grew over many years. I worked out what each system controlled, what I could safely edit, and what needed the vendor.
On the ad side, it was a full Google Ads account rescue: I audited the account structure, conversion setup, and where spend was leaking, restructured campaigns around more useful local and product intent instead of broad spray, and reduced spend on searches that were never going to convert. I rebuilt the conversion tracking so the account stopped flying blind, and investigated the checkout and purchase-tracking gap that was making online sales reads unreliable.
On the catalog side, I built a product enrichment plan and pushed product enrichment across more than 2,000 live product listings, improving titles, descriptions, and category structure where the platform allowed. Then I stayed on as a steady, practical online operations contact for the team, producing reports that separate real sales measurement from softer store-traffic signals. In September 2026 I moved the store to Shopify (live 8 Sep 2026).
This is the kind of patient, ongoing online operations work that local retailers usually do not have access to without hiring a full-time digital person.
