The website is fine, mostly. The Google Ads account is a black box. Tracking is half-broken. Products are inconsistent. The reports do not match the bank account. Online cleanup is the lane where I quietly fix the mess your business has been dragging along.
Measured client work, with the source and date on every tile.
Most local businesses end up with the same set of problems eventually. Different platforms, different vendors, same patterns. I see it a lot with retail and ecommerce shops, and with contractors who inherited a half-built ads or tracking setup. Here is what I most often clean up:
Google Analytics 4, Search Console, ad pixels, and conversion events. Make sure they exist, fire correctly, and tell the truth about what is happening on the site.
Restructure spend around real local and product intent. Cut the keywords that were never going to convert. Set up the conversion structure so future reads are based on real signal. If you want someone to keep running the account after the cleanup, that happens inside Web Ops, or as a $400/month add-on to Managed.
Inconsistent product titles, missing descriptions, broken category structure, stale content. The kind of cleanup that makes the site easier to search, easier to use, and easier to sell from.
Plain-English reports that separate real sales measurement from softer signals like store traffic or ad impressions. Ranked next steps, not 50-page consulting decks.
Older ecommerce stacks, point-of-sale platforms, hosting providers, theme builders, plugin conflicts. I figure out which fixes are mine, which are the vendor's, and which are not worth fighting.
Once the mess is cleaned up, some clients keep me on as the practical online operations person they always wished they had. Preslar's did.
Preslar's ran on a platform stack that grew over many years. I audited their old store systems and the Google Ads setup, rebuilt 2,045 product pages, cleared a Google Shopping flag in June 2026, restructured the ads around local and product searches, worked through checkout and purchase-tracking issues, and produced reports that separate real sales measurement from softer signals. Then I moved the store to Shopify (live 8 Sep 2026).
There is no flat rate, because no two messes are the same. The way in is always the same: a paid diagnostic, a written plan, and clear pricing for the work.
I take a real look at your site, tracking, ads, products, and the platform layer underneath. You get a written summary in plain English with a ranked plan and clear pricing for whatever fixes make sense. If you decide to move forward, the $250gets credited toward a Rescue Sprint or rebuild. If not, you still keep the report.
Project pricing depends on what the diagnostic finds. Smaller cleanups stay project-scoped. Bigger relationships, retail and ecommerce especially, often turn into recurring monthly work. Either path is fine, and you only commit when you have the report in hand.
A real walk through your online setup: site, tracking, ads, products, and platform issues. You get a written summary in plain English plus a clear next-step plan with pricing. The $250fee is credited if you book a Rescue Sprint or rebuild within 30 days.
Yes. Online cleanup works fine remotely. Text, call, email or video call. You talk to me directly, and I handle it.
It can be, but it does not have to be. Some clients hire me for a single cleanup project. Others, like ongoing retail and ecommerce work, become a recurring relationship because the platform side keeps generating new issues to fix. When it goes monthly, that is a retainer: products, listings, tracking, ads, and your Google profile handled every month. Either path is fine.
Almost never. The point of online cleanup is to make what you already use work the way it should. If something genuinely needs to be replaced, I tell you so in plain English instead of pitching a rebuild.
Then Website Rescue is probably the better starting point. Same $250diagnostic, focused on the site itself and credited toward a Rescue Sprint or rebuild booked within 30 days. See Website Rescue.
Tell me what is going on. I will tell you what the diagnostic would dig into and roughly what the project would look like.
