Fix the mess,

Online Cleanup For Local Businesses

The website is fine, mostly. The Google Ads account is a black box. Tracking is half-broken. Products are inconsistent. The reports do not match the bank account. Online cleanup is the lane where I quietly fix the mess your business has been dragging along.

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What "online cleanup" usually means

Most local businesses end up with the same set of problems eventually. Different platforms, different vendors, same patterns. Here is what I most often clean up:

Tracking And Analytics

Google Analytics 4, Search Console, ad pixels, and conversion events. Make sure they exist, fire correctly, and tell the truth about what is happening on the site.

Google Ads Cleanup

Restructure spend around real local and product intent. Cut the keywords that were never going to convert. Set up the conversion structure so future reads are based on real signal.

Products And Content

Inconsistent product titles, missing descriptions, broken category structure, stale content. The kind of cleanup that makes the site easier to search, easier to use, and easier to sell from.

Reporting You Can Actually Read

Plain-English monthly or quarterly reports that separate real sales measurement from softer signals like store traffic or ad impressions. Ranked next steps, not 50-page consulting decks.

Platform Troubleshooting

Older ecommerce stacks, point-of-sale platforms, hosting providers, theme builders, plugin conflicts. I figure out which fixes are mine, which are the vendor's, and which are not worth fighting.

Quiet Ongoing Operations

Once the mess is cleaned up, a lot of clients keep me on as the practical online operations person they always wished they had. No drama, no upsells, just the work.

Real example: Preslar's Western Shop

Active retail and ecommerce client

An older platform stack, an ad account on autopilot, and reports nobody trusted

Preslar's needed help making sense of a platform stack that grew over many years. I audited the Cumulus, Celerant, Mura, Back Office, and Google Ads setup, mapped what could be safely edited and what required platform-level escalation, restructured ads around more useful local and product intent, investigated checkout and purchase-tracking issues, pushed substantial product cleanup, and produced practical reports that separate real sales measurement from softer signals.

Read the full Preslar's story

How online cleanup is priced

There is no flat rate, because no two messes are the same. The way in is always the same: a paid diagnostic, a written plan, and clear pricing for the work.

$250 diagnostic, applied to the project if you move forward

I take a real look at your site, tracking, ads, products, and the platform layer underneath. You get a written summary in plain English with a ranked plan and clear pricing for whatever fixes make sense. If you decide to move forward, the $250 gets credited toward the project. If not, you still keep the report.

Project pricing depends on what the diagnostic finds. Smaller cleanups stay project-scoped. Bigger relationships, retail and ecommerce especially, often turn into recurring monthly work. Either path is fine, and you only commit when you have the report in hand.

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Common questions

What does the $250 diagnostic include?

A real walk through your online setup: site, tracking, ads, products, and platform issues. You get a written summary in plain English plus a clear next-step plan with pricing. The $250 fee is applied to the project if you decide to move forward.

Do you do this for non-Louisville businesses?

Most of my work is Louisville and Kentucky-area, but online cleanup is naturally remote-friendly. If you are local enough to call or text easily and are running a real business, we can probably work together.

Is online cleanup a monthly retainer?

It can be, but it does not have to be. Some clients hire me for a single cleanup project. Others, like ongoing retail and ecommerce work, become a recurring relationship because the platform side keeps generating new issues to fix. When it goes monthly, that is online operations support: products, listings, tracking, ads, and your Google profile handled every month. Either path is fine.

Do you replace my web platform or ad accounts?

Almost never. The point of online cleanup is to make what you already use work the way it should. If something genuinely needs to be replaced, I tell you so in plain English instead of pitching a rebuild.

What if my problem is mostly the website itself?

Then Website Rescue is probably the better starting point. Same $250 diagnostic, focused on the site itself, also applied to the project if you move forward. See Website Rescue.

Alright, Louisville,

Ready To Stop Carrying The Mess?

Tell me what is going on. I will tell you what the diagnostic would dig into and roughly what the project would look like.

Call (502) 305-4043 Text Hunter