People looking for a lawyer do their homework. They check your credentials, read your bio, compare your practice areas, and judge your professionalism, all before picking up the phone. If your website doesn't establish authority, they move on to the next attorney.
Want to see the pattern first? I walked through eight real ones in law firm website examples.
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Tell me about the business, the customers you want, and what is getting in the way.
I look at the site, local search, and what people in your industry need before they call.
I build it, fix it, or keep it moving. You keep talking to the same person.
Most people seeking legal help start with a search engine, not a phone call. They're not impulse buyers. They compare multiple attorneys, check credentials, read reviews, and visit websites before making contact. If your site doesn't answer their questions, they move to the attorney whose site does.
Prospective clients look for your Kentucky Bar Association membership, years admitted, disciplinary history, and any board certifications. If they can't verify your standing on your site, they'll look you up themselves, and you lose control of the narrative.
Someone facing a DUI charge isn't looking for a "general attorney." They want a DUI defense lawyer who handles cases in Jefferson County. Detailed practice area pages with relevant experience signal that you know their specific situation, not just the law in general.
Potential clients want proof you deliver. Past verdicts, settlements, and case outcomes (displayed with proper disclaimers per Kentucky bar rules) are among the strongest trust signals on a law firm website. Online reviews matter too. Firms with weak star ratings get passed over before a call ever happens.
A single "Services" page doesn't cut it in legal. Each practice area should be its own detailed page with specific content.
When someone searches "personal injury lawyer Louisville," Google doesn't return law firm homepages. It returns dedicated personal injury pages with detailed, relevant content. The same applies to every practice area. I build each one as a standalone page with case-specific language, relevant FAQs, and clear calls-to-action.
Car accidents, slip and falls, medical malpractice, wrongful death. Each sub-area with specific content about Kentucky statutes of limitations and comparative fault rules.
Felonies, misdemeanors, drug charges, white-collar crimes. Content that addresses what happens after an arrest in Jefferson County and Kentucky court procedures.
Divorce, child custody, child support, adoption, prenuptial agreements. Kentucky-specific content on equitable distribution and custody factors.
Wills, trusts, probate, powers of attorney, living wills. Content explaining Kentucky inheritance laws and why estate planning matters at every age.
LLC formation, contracts, partnership disputes, commercial litigation. Content tailored to Louisville's business community and Kentucky Secretary of State requirements.
First offense through aggravated DUI, license suspension hearings, ignition interlock. Kentucky DUI penalties, look-back periods, and what to expect at arraignment.
Every element is engineered to establish authority and convert researchers into consultations
Individual pages for each area of law with specific content, relevant keywords, and Kentucky-specific legal context. Not a bullet list. Real, substantive pages that rank.
Professional bios with headshots, credentials, bar admissions, education, notable cases, and areas of focus.
Prominent "Free Consultation" buttons placed strategically throughout your site. Every page ends with a clear, low-friction way to contact you.
Verdicts, settlements, and outcomes displayed with proper disclaimers per Kentucky bar advertising rules. Real results build real trust.
KBA membership badges, Super Lawyers designations, Avvo ratings, court admissions, and awards. Displayed prominently so prospects see them immediately.
Most legal searches happen on phones, often from stressful situations. Your site loads fast and works perfectly whether they're on a phone, tablet, or desktop.
On most law firm sites, the attorney bio is one of the first pages people check
People hire attorneys, not firms. Before a prospect calls, they want to know who they'll be working with. Your bio page needs to do more than list where you went to law school.
Organized by category, each with dedicated page structures and relevant content
Straight pricing: $2,500 to build, then $399/month.
A custom site plus ongoing local SEO, Google Business Profile work, a monthly report and routine updates.
$399/month Setup $2,500For a broken, slow, or confusing site that needs a plain-English diagnosis and a real fix plan.
$250 diagnostic Credited to a Rescue Sprint or rebuild booked within 30 daysFor larger builds, unusual systems, ecommerce, portals, booking tools, or deeper online operations work.
$7,500+ Scoped around the actual workStraight math: $2,500 to build, then $399/month. That's $7,288 the first year. Hosting, updates and local SEO are in it. Most one-time builds leave those out.
Common questions about law firm websites
Pro at $399/month with setup at $2,500 fits most solo practitioners and small firms. Multi-location organizations get a scoped Custom plan. Website Rescue starts at $250 for a diagnostic.
At minimum: dedicated practice area pages (not a bullet list), attorney bios with credentials and headshots, bar association badges, case results with proper disclaimers, client testimonials, free consultation CTAs on every page, and mobile-optimized design. I build all of these into your site.
Yes, if your state bar allows it. Kentucky permits case results with proper disclaimers. I'll help you display past verdicts and settlements appropriately while complying with Kentucky Bar Association advertising rules.
Your site is built in 1–2 weeks once content is in, then goes live in 2–3. You provide your practice info, attorney bios, and headshots. I handle everything else including copywriting, design, and technical setup.
That's the goal. Pro ($2,500 setup + $399/month) includes Google Business Profile management, monthly keyword work and a monthly report, so the site keeps working after launch.
Yes. My pricing is built for solo practitioners and firms with 2 to 5 attorneys.
Because that's how people search. Someone looking for a DUI lawyer doesn't search "attorney." They search "DUI lawyer Louisville." Google returns pages specifically about DUI defense, not general law firm homepages. Each practice area page targets specific keywords and addresses the specific concerns of that type of client.
Yes. Your Kentucky Bar Association membership, certifications, awards, and years of experience all build trust. Clients look for these credentials before calling. I'll display them prominently along with your practice areas and case results (where appropriate with proper disclaimers).
Find lawyer website design services near you.
Professional law firm websites. Pro is $2,500 setup + $399/month. Built in 1–2 weeks once content is in, live in 2–3. No long-term lock-in.
Serving solo practitioners and small firms in Louisville and Lexington, with clients nationwide
