Legal prospects do more research than any other industry. They check your credentials, read your bio, compare your practice areas, and judge your professionalism - all before picking up the phone. If your website doesn't establish authority, they move on to the next attorney.
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96% of people seeking legal help start with a search engine. They're not impulse buyers. They compare multiple attorneys, check credentials, read reviews, and visit websites before making contact. 74% visit a law firm's website before ever picking up the phone. If your site doesn't answer their questions, they move to the attorney whose site does.
Prospective clients look for your Kentucky Bar Association membership, years admitted, disciplinary history, and any board certifications. If they can't verify your standing on your site, they'll look you up themselves - and you lose control of the narrative.
Someone facing a DUI charge isn't looking for a "general attorney." They want a DUI defense lawyer who handles cases in Jefferson County. Detailed practice area pages with relevant experience signal that you know their specific situation - not just the law in general.
Potential clients want proof you deliver. Past verdicts, settlements, and case outcomes (displayed with proper disclaimers per Kentucky bar rules) are among the strongest trust signals on a law firm website. 89% of prospects won't consider firms with less than 4 stars in reviews.
A single "Services" page doesn't cut it in legal. Each practice area should be its own detailed page with specific content.
When someone searches "personal injury lawyer Louisville," Google doesn't return law firm homepages. It returns dedicated personal injury pages with detailed, relevant content. The same applies to every practice area. I build each one as a standalone page with case-specific language, relevant FAQs, and clear calls-to-action.
Car accidents, slip and falls, medical malpractice, wrongful death. Each sub-area with specific content about Kentucky statutes of limitations and comparative fault rules.
Felonies, misdemeanors, drug charges, white-collar crimes. Content that addresses what happens after an arrest in Jefferson County and Kentucky court procedures.
Divorce, child custody, child support, adoption, prenuptial agreements. Kentucky-specific content on equitable distribution and custody factors.
Wills, trusts, probate, powers of attorney, living wills. Content explaining Kentucky inheritance laws and why estate planning matters at every age.
LLC formation, contracts, partnership disputes, commercial litigation. Content tailored to Louisville's business community and Kentucky Secretary of State requirements.
First offense through aggravated DUI, license suspension hearings, ignition interlock. Kentucky DUI penalties, look-back periods, and what to expect at arraignment.
Every element is engineered to establish authority and convert researchers into consultations
Individual pages for each area of law with specific content, relevant keywords, and Kentucky-specific legal context. Not a bullet list - real, substantive pages that rank.
Professional bios with headshots, credentials, bar admissions, education, notable cases, and areas of focus. This is the second-most-visited page on every law firm site.
Prominent "Free Consultation" buttons placed strategically throughout your site. Every page ends with a clear, low-friction way to contact you.
Verdicts, settlements, and outcomes displayed with proper disclaimers per Kentucky bar advertising rules. Real results build real trust.
KBA membership badges, Super Lawyers designations, Avvo ratings, court admissions, and awards. Displayed prominently so prospects see them immediately.
Over 60% of legal searches happen on phones - often from stressful situations. Your site loads fast and works perfectly whether they're on a phone, tablet, or desktop.
This demo shows what your law firm website could look like. Clean, professional design that builds trust and makes it easy for potential clients to learn about your practice and contact you.
Practice area pages, attorney bios, trust signals, and clear calls-to-action throughout.
View Full DemoAfter the homepage, the attorney bio page gets more traffic than any other page on a law firm website
People hire attorneys, not firms. Before a prospect calls, they want to know who they'll be working with. Your bio page needs to do more than list where you went to law school.
From solo practitioners to small firms across Kentucky
"I was getting zero case inquiries from my old website. Within a month of launching the new site, I started getting 3-4 consultation requests a week. The practice area pages and my updated bio made all the difference."
"The professionalism of our new website immediately elevated how clients perceive our firm. We've had multiple clients mention they chose us specifically because our site looked more credible than competing firms."
"Hunter understood that a law firm website is different from a regular business site. He built out separate pages for each of my practice areas and made sure my credentials were front and center. Fast turnaround and he was easy to work with."
Organized by category, each with dedicated page structures and relevant content
These are actual lawyer websites I've built. Click to see them live.
Straightforward pricing with no retainers, no billable hours, and no surprises
Common questions about law firm websites
I offer three plans. Starter is $150/month (plus a one-time setup from $950) and includes practice areas, attorney bio, contact form, and mobile optimization. Pro is $275/month (setup from $950) and adds ongoing SEO. Website Rescue starts at $150 for a diagnostic. If you need more than a single page, I can quote a bigger setup.
At minimum: dedicated practice area pages (not a bullet list), attorney bios with credentials and headshots, bar association badges, case results with proper disclaimers, client testimonials, free consultation CTAs on every page, and mobile-optimized design. I build all of these into your site.
Yes, if your state bar allows it. Kentucky permits case results with proper disclaimers. I'll help you display past verdicts and settlements appropriately while complying with Kentucky Bar Association advertising rules.
Most law firm websites are live within 1-2 weeks. You provide your practice info, attorney bios, and headshots. I handle everything else including copywriting, design, and technical setup.
Every site includes basic SEO setup with practice-area-specific keywords. For ongoing SEO help, the Pro plan at $275/month adds monthly optimization. This helps you rank for searches like "personal injury lawyer Louisville" or "divorce attorney near me."
Yes. Most of my law firm clients are solo practitioners or firms with 2-5 attorneys. My pricing and approach is designed for small firms that need professional websites without agency overhead.
Because that's how people search. Someone looking for a DUI lawyer doesn't search "attorney." They search "DUI lawyer Louisville." Google returns pages specifically about DUI defense, not general law firm homepages. Each practice area page targets specific keywords and addresses the specific concerns of that type of client.
Absolutely. Your Kentucky Bar Association membership, certifications, awards, and years of experience all build trust. Research shows clients look for these credentials before calling. I'll display them prominently along with your practice areas and case results (where appropriate with proper disclaimers).
Find lawyer website design services near you.
Professional law firm websites starting at $150/mo. Live in 1-2 weeks. No contracts.
Call (502) 305-4043Serving solo practitioners and small firms throughout Louisville, Lexington, and all of Kentucky