Design demo, not a client
louisvillewebguy.com/examples/falls-city-law/
1. Falls City Law, my own demo build
Falls City Law is a made-up firm in Southern Indiana. I designed it to show how a small practice site can be laid out. Every name, phone number and address on it is a sample, and the intake form doesn't send anything.
Practice areas come first: family law, estate planning and personal injury. A visitor sorts themselves before reading a word about the firm. Next comes a short block called "Questions people ask first", with four plain answers about cost and scheduling. The intake form says who calls you back, and when.
There are no testimonials on it. Lawyer reviews fall under advertising rules, so the demo doesn't pretend to have any. It also carries the accessibility basics I put on every build: a skip link, visible focus outlines, and labeled navigation and form fields. Motion backs off when a visitor turns on reduced motion.
- Copy this The practice-area split at the top, and plain answers about cost before anybody has to call.
Look around the Falls City Law demo.
doddattorneys.com
Checked Sep 24, 2026
2. Dodd & Dodd Attorneys, a homepage that asks where you are
This is the best starting point of the eight. The headline is two words: "Something Changed." Under it, a section called "Where Are You Today?" lists links written as the questions people have. "I am considering divorce. What should I understand first?" "I have been served with divorce papers. What should I do next?"
That's a menu people can sort themselves with, and it matches how somebody types into Google late at night. The questions sit under four numbered groups: divorce, child custody, family law and tax.
The lead attorney's bio is the other thing to copy. It lists "Admitted to Bar: 1999, Kentucky" as a line item, then his law degree and an LL.M. in taxation. It names his co-author credit on a Kentucky domestic relations practice reference, and the bar family law sections he has chaired. All of it is specific, and all of it can be checked.
The page is honest about price, too. It says the firm will explain its consultation process, availability and fees when you contact the office.
- Copy this Question-shaped links instead of one-word menu items, and a bio that lists bar admission as a fact.
colyerlawfirm.com
Checked Sep 24, 2026
3. Colyer Law Firm, the fee is on the home page
Plenty of injury firms don't mention the fee until you're in the office. Colyer puts it at the top of the home page: "Our fee starts at 25%. Never 40%." A section further down explains what that means for your settlement. Whatever you think of the number, publishing it sets the firm apart.
Two structural moves are worth copying. The nine practice areas are numbered 01 to 09, each with a one-line hook, so they read as a set. And each review on the home page shows the case type next to the name, like "Auto Accident" or "Personal Injury". A visitor can see what kind of case the praise is about.
The attorney section is short and plain. It names both office addresses, Middletown and Shively, and ends with a "- Tony" sign-off. The sample result cards carry this line: "Representative examples shown for illustration, not actual case results or guarantees."
- Copy this Publishing the fee, tagging each review with its case type, and a plain disclaimer under anything that looks like a result.
grayandwhitelaw.com
Checked Sep 24, 2026
4. Gray & White Law, narrowing the practice on purpose
This site says out loud which cases it wants. The copy says the firm focuses on nursing home neglect, catastrophic vehicle wrecks, medical malpractice and wrongful death. It adds that other firms "advertise for every minor collision." That line turns some visitors away, and that's the point.
The best detail is a staffing fact written as a client benefit: a registered nurse on staff who turns medical records into evidence a jury can follow. It's concrete, and a competitor can't copy it with a rewrite. There's also a statement from co-founder Matt White, signed with his name, and a line saying the firm has handled cases in nearly every Kentucky county.
- Copy this Narrowing on purpose, and turning a staffing fact into a client benefit.
haneylawpllc.com
Checked Sep 24, 2026
5. Haney Law, bios that list every court
Take the bios from this one. One associate's profile spells out his admissions: all courts of the commonwealth, including the Supreme Court of Kentucky, plus the Indiana Supreme Court and the lower Indiana state courts. That's a credential somebody can check.
The contact form does the other thing right. Above the button, it says that contacting the firm through the site doesn't create an attorney-client relationship, and that what you send isn't privileged. Every law firm intake form needs that line.
Behind a "View More" button there's a 15-question FAQ written for Kentucky. It covers the one-year deadline on most injury claims, the separate clock for car wreck claims tied to the last PIP payment, and pure comparative fault. There's also a section about the Haney family farm in Nancy, Kentucky, passed down through five generations. A detail like that helps a visitor picture who they'd be hiring.
- Copy this Court admissions in the bios, the privilege line on the form, and an FAQ written for your state.
louisvilleinjuryfirm.com
Checked Sep 24, 2026
6. Louisville Injury Firm, the form does the sorting
The free case review form has a "Type of case" dropdown: car accident, workers' compensation, truck accident, motorcycle accident, dog bite, premises liability, wrongful death, other. That one field routes the lead and tells the person the firm handles their problem. The first call starts with facts instead of twenty questions.
The form also says, in one line, that no attorney-client relationship is formed by sending it. And the page names the statute for the filing deadline, KRS 413.140(1)(a), instead of just saying deadlines apply.
- Copy this The case-type dropdown, and citing the Kentucky statute by number.
mylouisvillefamilylawyer.com
Checked Sep 24, 2026
7. Durrett & Kersting, written to the worry
The copy here understands its reader. It says people arrive "overwhelmed by conflicting advice online, pressure from the other side, or fear that hiring a lawyer means losing control of the process." The estate planning blurb names why people put off a will: "the process feels confusing or intimidating." That's how you write for somebody who hasn't decided to hire anybody yet.
The structure is smart too. Instead of one family law page, the menu splits by who's asking: Father's Rights, Divorce for Women, Same-Sex Family Law, Uncontested Divorce. It's the same body of law with different worries, so each gets its own page. That's the right way to build out a practice area. Near-copies of one page, made only to catch keywords, are the wrong way.
- Copy this Copy written to the client's state of mind, and pages split by who's asking.
cooperandfriedman.com
Checked Sep 24, 2026
8. Cooper & Friedman, credentials with names on them
This firm has practiced since 1991. Its practice list runs past the usual injury pages to civil rights and police misconduct, and to unfair credit reporting and debt collection, each with its own menu item.
Credentials are tied to people. The page names Michael T. Cooper's selection to the American Board of Trial Advocates, instead of a vague "award-winning team" line. And a "Se Habla Espanol" line sits in the header, so a Spanish-speaking visitor knows right away that they can call.
- Copy this Credentials attached to a named attorney, and telling Spanish speakers up front that they can call.
