One local guy · Louisville, Kentucky Call or text (502) 305-4043
Auto shops,

The Auto Repair Industry Has a Reputation Problem. Your Website Fixes It.

Most people assume they're getting overcharged at the mechanic. A website that shows your prices, certifications, and reviews is how you prove them wrong before they ever call.

Pro: $2,500 setup + $399/month
Call (502) 305-4043
Live in 2–3 Weeks
Month-to-Month, No Lock-In
I Handle Everything
Louisville Web Guy auto repair mascot holding a wrench
Real work, real numbers

Proof from Louisville-area work

See what changed, where the number came from, and when it was measured.

Every number names its source and date. Read the full client stories →

No handoffs, no runaround

Call → Plan → Build & run

1Lou on the phone, waving

Call

Tell me about the business, the customers you want, and what is getting in the way.

2Lou with a magnifying glass

Plan

I look at the site, local search, and what people in your industry need before they call.

3Lou with a thumbs-up, reading a text

Build & run

I build it, fix it, or keep it moving. You keep talking to the same person.

2 in 3 Drivers Don't Trust Repair Shops. Your Website Changes Their Mind.

AAA research found that two out of three U.S. drivers don't trust auto repair shops. Most of them (76%) think shops push work they don't need. That's not your fault, but it is your problem.

Car owners want to see prices before they call. They want to read reviews from real people. They want to verify your certifications. And if your website doesn't show any of that? They scroll to the next shop that does.

Show Your Prices. Win Their Trust.

Show customers your pricing up front and they'll trust you before they ever call.

Upfront Estimates

Show starting prices for common services like oil changes, brake pads, and diagnostics. Customers who see a number are more likely to call than customers who see "call for a quote."

No Hidden Fees

State clearly what's included in each service. Parts, labor, disposal fees, shop supplies. When customers know the full picture, they stop worrying about surprises on the invoice.

Written Before Work Starts

Tell customers every job gets a written estimate before a wrench touches the car. Put that promise on your website. It's the single strongest trust signal an auto shop can offer.

Certifications and Credentials That Close the Trust Gap

Car owners actively look for technician certifications before choosing a shop.

Your credentials separate you from every backyard mechanic on Craigslist.

You invested time and money in ASE certification, factory training, or AAA approval. That matters to customers, but only if they can see it. A badge buried in your shop's lobby doesn't help the person Googling "honest mechanic near me" at 10pm.

Your website puts those credentials in front of every potential customer, 24/7. It tells them: this shop is qualified, this shop is verified, this shop stands behind its work. That's the difference between a phone call and a scroll past.

I build a dedicated trust section into every auto repair website. Certifications, warranty info, years in business, and any affiliations that signal credibility. Visible. Prominent. Impossible to miss.

  • ASE Certification Badge
  • BBB Rating & Accreditation
  • AAA Approved Auto Repair
  • Parts & Labor Warranty Details
  • Factory-Trained Technicians
  • Years in Business

Every Page on Your Site Should Build Confidence

Each feature is designed to answer the question customers are really asking: can I trust this shop?

Complete Service Menu

Oil changes, brakes, engine work, diagnostics, AC service, tires. A clear, organized service menu shows customers exactly what you offer and builds confidence.

Certifications Display

ASE certified? AAA approved? Factory trained? Your certifications are trust signals. I'll display them prominently so customers know they're dealing with professionals.

Customer Reviews

Good reviews are your best marketing. A dedicated testimonials section with real customer quotes gives new visitors the social proof they need to choose you.

Appointment Booking

Let customers request appointments online. They describe the issue, pick a time that works, and you confirm. No phone tag. More booked appointments.

Hours & Location Prominent

When someone needs their car fixed, they need to know when you're open and where you are. Your hours, address, and directions are front and center.

Click-to-Call Everywhere

Your phone number front and center on every page. One tap from mobile. When someone's car won't start, they can reach you instantly.

See Real Client Work

No mockups, no stock demos. Real clients, real numbers.

View Client Work

Your Services, Organized So Customers Find Exactly What They Need

Each category gets its own section on your website with clear descriptions and pricing

Routine Maintenance

  • Oil Changes
  • Tire Rotation
  • Brake Inspection
  • Fluid Flush
  • Tune-Ups
  • Filter Replacement

Repair

  • Engine Diagnostics
  • Transmission
  • Suspension
  • Electrical
  • AC Repair
  • Exhaust

Specialty

  • Pre-Purchase Inspection
  • Fleet Maintenance
  • Performance Upgrades
  • Classic Car Service
  • State Inspection
  • Alignment

Auto Repair Website Pricing

$2,500 to build, then $399/month. No hidden fees.

Best place to start

Pro

A custom site plus ongoing local SEO, Google Business Profile work, a monthly report and routine updates.

$399/month Setup $2,500
  • Custom-designed site, up to 5 pages to start
  • Certifications display
  • Appointment request form
  • Google Business Profile setup and management
  • Monthly local SEO work and a monthly report
See Pro details

Website Rescue

For a broken, slow, or confusing site that needs a plain-English diagnosis and a real fix plan.

$250 diagnostic Credited to a Rescue Sprint or rebuild booked within 30 days
  • Full site audit and diagnosis
  • Domain, hosting, security, and SEO impact check
  • Written report with fix-it plan and clear pricing
Get a diagnosis

Custom

For larger builds, unusual systems, ecommerce, portals, booking tools, or deeper online operations work.

$7,500+ Scoped around the actual work
  • Multi-page builds and advanced content structure
  • Booking tools, member portals, or ecommerce
  • Analytics, tracking, and operations cleanup
Talk through Custom

Straight math: $2,500 to build, then $399/month. That's $7,288 the first year. Hosting, updates and local SEO are in it. Most one-time builds leave those out.

Straight Answers for Auto Shop Owners

Should I list my prices on my website?

Yes. You don't have to list exact prices for every job. Starting prices for common services like oil changes ($39+), brake pads ($149+), and diagnostics ($89+) give people enough confidence to pick up the phone. The shops that hide their prices lose to the shops that don't.

How do I compete with chain shops like Jiffy Lube and Midas?

Big national brands spend heavily on marketing. Independent shops and multi-location operators still win on being known in their market. Your website needs to make that clear: certifications, local reviews, your story, your warranty. A professional website puts you on equal footing with shops that have bigger marketing budgets.

Will my ASE certification show up on Google?

When your website prominently displays ASE certification and other credentials, that information gets picked up by Google's search results. I also add structured data markup so search engines understand your qualifications. It won't appear as a badge in search results, but it strengthens your overall visibility and click-through rate.

How much does an auto repair website cost?

Pro is the best place to start, at $399/month with setup at $2,500. Website Rescue starts at $250 for a diagnostic. No hidden fees, no long-term lock-in.

Should I include a warranty page on my website?

Yes. A warranty page is one of the highest-trust pages you can have. Spell out exactly what's covered: 12 months / 12,000 miles on parts and labor, or whatever your policy is. Customers who read your warranty before they visit are less likely to dispute charges and more likely to come back for future work.

What if I only do specific types of repair?

Even better. Specialists rank higher in search than generalists. If you focus on transmissions, European cars, diesel, or fleet maintenance, your website should reflect that specialty. I build pages around your actual services so you attract the exact customers you want.

How long until my website is live?

Most auto repair websites are built in 1–2 weeks once content is in, then go live in 2–3. You send me your business info, services, certifications, and any photos. I build the site, you review it, we make tweaks, and you're online. Your next customer is searching right now.

Do I really need a website if I already have a Google Business Profile?

Your Google Business Profile gets you found. Your website closes the deal. GBP gives people your name, hours, and reviews, but it can't show your certifications, your warranty, your pricing, or your story. The shops that convert searchers into customers have both.

Alright, Louisville,

Your Next Customer Is Searching for a Shop They Can Trust

Give them a reason to choose yours. Pro is $2,500 setup + $399/month. Built in 1–2 weeks once content is in, live in 2–3.

Serving auto shops in Louisville and Lexington, with clients nationwide