What I do
I build websites for small businesses, and then I keep them working. That second part is most of the job.
A site goes live and then reality shows up. Hours change. A product line gets dropped. Google flags something in a Business Profile. A form quietly stops sending email and nobody notices for a month. Most small businesses have nobody whose job it is to catch that. I'm that person for mine.
The work splits into four things. I build sites from scratch, no Wix and no themes. I do local SEO so the site actually shows up when somebody nearby searches. I handle the Google side of things, which means Business Profile, Search Console, Analytics, Merchant Center, and Ads. And I clean up messes: bad migrations, broken tracking, product catalogs Google refuses to show, sites that load slow enough to lose the customer.
How I got here
I came up on the agency side. I spent years running SEO and website programs for multi-location and national accounts, the kind with monthly calls, content calendars, and a report that has to make sense to somebody who does not care about SEO.
That work taught me two things that shaped how I run Louisville Web Guy.
The first is that the process works. Audit before you touch anything. Fix the structure before you chase keywords. Verify every change against real data instead of assuming it landed. None of that is magic, and none of it is reserved for companies with a marketing department.
The second is that the agency model is a bad fit for a shop with twelve employees. You get a strategist, an account manager, a designer, and a dev, and none of them knows your business. You wait a week for a phone number change. You pay for the layers.
So I took the process and dropped the layers. Same discipline, one person, and you have my cell number.
How I actually work
- You text me. Small changes get done in hours, not in a two week sprint. If it's easier to talk it through, we hop on a video call.
- I audit before I build. On a rebuild or a cleanup, the first thing I do is map what exists: the platform, the data, the tracking, the Google accounts. Then I tell you what's safely fixable and in what order.
- I verify, I don't assume. I check changes against the client's own back office or Google's own reporting before I call a batch done. On Preslar's product catalog that meant confirming every single change instead of trusting the export.
- I tell you when the answer isn't me. If your site needs a $250 fix and not a rebuild, I'll say so. For heavy paid media or enterprise SEO I bring in Sideways Studio as a partner rather than pretending to be a full agency.
- I check in early and often. New clients get a call every week or two until everything's running smooth. After that it settles into whatever cadence actually fits.
Who I work with
These are real, named clients, not stock samples. Two of them have full case studies with the numbers in them.
- Preslar's Western Shop, Louisville A western store that's been outfitting people since 1958. I cleaned up thousands of product listings, got a fully suppressed catalog approved again in Google Shopping, restructured the ads, and rebuilt the purchase tracking. Read the case study.
- Smither Psychiatry, Louisville A psychiatric practice run by Morgan Smither, PMHNP. I built the practice site from scratch, wrote patient-facing copy that reads like a person wrote it, and I still handle the ongoing updates. Read the case study.
- The Hat Doctor, Kentucky Couture Derby hats, one of a kind, sold on Etsy for years. I built the Shopify store from her Etsy catalog and wired the two together so one hat means one count in both places. Read the case study.
I also work with professional services and personal-brand clients outside Kentucky, where the job is search reputation rather than a storefront. See all the client work.
What I'm actually good at
Why Louisville
I live here. That's not a marketing line, it's just the reason the copy on these sites doesn't read like it was written by somebody in another state.
I know how people around here search before they call, book, or drive over. I know which neighborhoods people name and which ones they don't. And when a client wants to sit down in person, that's an easy yes.
I work with businesses across Louisville, Southern Indiana, and the rest of Kentucky. See the areas I cover.
Find me elsewhere
Same person, same business, in a few other places online.
Want to talk to me
Call or text (502) 305-4043, or email hello@louisvillewebguy.com. It reaches me, not a form queue.
Tell me what's going on with your site or your Google presence and I'll give you a clear next step, even if that next step isn't hiring me.
