They're Afraid of Looking Orange. Your Website Proves They Won't.
Most people considering a spray tan have one fear: looking unnatural. Your website's job is to show real results, walk them through the process, and answer every question before they book.
You're Fighting a Stereotype from 2010
The "orange spray tan" jokes are 15 years old, but they still live in people's heads. Modern airbrush tanning looks completely natural, and you know that. Your potential clients don't.
Your website needs to do three things: show real photos that prove the results are natural, explain the process so first-timers know what to expect, and answer the questions they're too embarrassed to ask out loud.
When your site handles the skepticism upfront, people book with confidence instead of scrolling past.
Walk Them Through It Before They Walk In
A "What to Expect" section on your website reduces anxiety and no-shows
Before the Appointment
Exfoliate the night before. Skip deodorant, lotions, and perfume the day of. Wear loose, dark clothing. Your website walks clients through every detail so they show up prepared and get a better result.
During the Session
The full-body application takes 10-15 minutes. Privacy is always respected. Your website explains the process, what the booth or tent looks like, and what to wear during the session so nothing is a surprise.
After the Glow
Wait 8-12 hours before showering. Pat dry, don't rub. Moisturize daily to extend the tan to 7-10 days. Your website's aftercare guide keeps clients happy with their results and coming back.
A Results Gallery That Does the Selling for You
Before/after photos convert more skeptics than any sales pitch
Spray Tan Is Visual. Photos Close the Deal.
Someone considering their first spray tan doesn't want to read a paragraph about how natural it looks. They want to see it. A before/after gallery showing real clients with real results does more selling than words ever could.
When a nervous first-timer sees someone with their skin tone looking naturally bronzed (not orange, not streaky), the mental barrier disappears. That's the moment they book.
What Your Gallery Should Include
- Multiple skin tones to show range
- Different occasions (bridal, prom, everyday)
- Natural lighting (not studio filters)
- Consistent before/after positioning
- Side-by-side slider for impact
- Quick-loading, mobile-optimized images
A Website That Answers Every Question Before They Book
Built specifically for spray tan businesses and the clients who find them
Before/After Gallery
Side-by-side results across different skin tones and tan levels. The single most convincing element on any spray tan website.
Online Booking
Acuity, Vagaro, Square, or Booksy integration. Clients pick a service, choose a time, and book without calling or DMing.
Process Walkthrough
Step-by-step guide for first-timers covering prep, session, and aftercare. Reduces anxiety and no-shows at the same time.
FAQ Page
Answers the "Will I look orange?" question and a dozen others. Clients get reassured before they ever pick up the phone.
Mobile Service Area
Display the neighborhoods and cities you travel to with travel fees and booking for mobile appointments. Great for bridal parties.
Service Menu & Pricing
Clear breakdown of every service, add-on, and package. Clients know exactly what they're getting and what it costs before they book.
What Spray Tan Business Owners Say
"The before/after gallery is what finally started converting the skeptics. People who were on the fence for months would see real results on real skin tones and book the same day."
"I used to get the 'Will I look orange?' question on every single consultation call. Now the FAQ page answers it before they even reach out. My calls are just booking confirmations."
"The process walkthrough on my site cut my no-shows in half. Clients actually show up exfoliated, without lotion, and in the right clothes. Better results, fewer awkward conversations."
Services Your Spray Tan Website Can Showcase
Every service, add-on, and package displayed clearly with pricing
Tanning Services
- Full Body Spray Tan
- Express Tan
- Competition/Pageant Tan
- Bridal Tan
- Touch-Up Tan
- Gradual Tan
Add-Ons
- Contouring
- Rapid Dry
- Moisturizer Upgrade
- Tan Extender Kit
- Group Discount
- Membership
Events
- Bridal Party Packages
- Prom Group Booking
- Bachelorette Parties
- Event Prep
- Mobile Service
- Corporate Wellness
Spray Tan Website Pricing
Costs less than a month of tanning beds. Brings in clients year-round.
Complete Spray Tan Website
+ one-time setup from $950
- Custom design (not a template)
- Before/after photo gallery
- Service menu with pricing
- Online booking integration
- Mobile service area display
- Mobile-friendly design
- Live in 1-2 weeks
Compare: Beauty marketing agencies charge $2,000-5,000 for a website. I start at $150/mo.
Questions First-Timers and Artists Both Ask
Will I look orange?
No. That orange look comes from old DHA formulas and drugstore products from 15 years ago. Modern airbrush solutions use customized blends matched to your skin tone. A skilled spray tan artist adjusts the solution percentage, undertone, and application technique so you get a natural bronze, not a traffic cone. Your website should show this with real before/after photos.
How long does a spray tan last?
Most spray tans last 5-10 days depending on skin type, prep, and aftercare. The tan develops over 8-12 hours after application and fades gradually. Proper moisturizing and avoiding exfoliants extends the life. Your website's aftercare section helps clients get the most out of every session.
What should I wear to my appointment?
Loose, dark clothing is best. Avoid tight waistbands, bras with underwire, and socks that leave marks. Many clients wear a swimsuit or disposable undergarments during the session. A good spray tan website includes a prep guide so clients arrive ready and get better results.
Can I show before and after photos on my website?
Absolutely, and you should. Before/after photos are the single most convincing element on a spray tan website. I build galleries that showcase different skin tones, tan levels, and occasions. When someone worried about looking orange sees a natural result on someone with their skin tone, that is what gets them to book.
Do I need online booking on my website?
It is not required, but it dramatically increases bookings. I integrate with Acuity, Vagaro, Square Appointments, Booksy, or your preferred platform. Clients can book at 11pm while planning their vacation tan instead of waiting to call you during business hours.
How much does a spray tan website cost?
I offer three plans. Starter is $150/month (plus a one-time setup from $950) and includes a complete, custom-designed website with a results gallery, process walkthrough, FAQ, and booking integration. Pro is $275/month (setup from $950) and adds ongoing SEO. Website Rescue starts at $150 for a diagnostic.
Is spray tanning safe during pregnancy?
DHA, the active ingredient in spray tan solutions, only interacts with the outermost layer of dead skin cells and does not enter the bloodstream. Many expecting mothers get spray tans throughout pregnancy. That said, your website should include a clear FAQ or safety section that addresses this question directly, because pregnant clients will search for it. When they find the answer on your site instead of a random forum, they book with you.
How do I handle spray tan prep and aftercare instructions on my website?
I build a dedicated prep and aftercare page that covers everything: exfoliating the night before, skipping lotions and deodorant, what to wear, how long to wait before showering, and how to extend the tan with moisturizer. Clients get a link to this page in their booking confirmation email. The result is fewer prep mistakes, better tans, happier clients, and fewer "why is my tan patchy" messages in your inbox.
First-Timers Are Searching Right Now. Reassure Them.
A website that answers their questions, shows real results, and makes booking easy. Starting at $150/mo.
(502) 305-4043Serving spray tan artists throughout Louisville, Lexington, and all of Kentucky