Your Instagram Is Gorgeous. But When Someone Searches "Salon Near Me," You're Nowhere.

I'm Hunter, your Louisville Web Guy. I help salons and spas get online, get found on Google, and start booking more clients. Whether you need a new site, a rescue for one that's broken, or help getting found when people search, I can help.

Get Started - Call (502) 305-4043
Starting at $150/mo
Live in 1-2 Weeks
Local Louisville Support
Lou the Louisville Web Guy mascot waving hello
Lou looking confused, scratching his head

Sound Familiar?

"I don't have a website at all."

You've been running on Instagram and walk-ins for years. It works. But when someone new to the neighborhood searches "hair salon near me," they find salons with websites, not yours. You're invisible to everyone who doesn't already know you.

"My website is embarrassing."

Someone built it years ago. Maybe a friend, maybe Fiverr. It sort of works, but you'd never hand someone a business card that links to it. The photos are old, the hours are wrong, and it doesn't look anything like your actual salon.

"I have a site but nobody finds me on Google."

Your website looks fine. But when someone searches "nail salon St. Matthews" or "day spa Louisville," your competitors show up and you don't. The site exists. It just doesn't do anything for you.

"Younger clients won't call to book."

They want to book online. If they can't tap a button and schedule an appointment, they go somewhere else. You need a site with booking built in so they can book at midnight without picking up the phone.

30 Years in Business. 4.3 Stars. Zero Website.

There's a nail salon in Louisville that's been open since 1997. Family-owned. Loyal customers. Great reviews. 4.3 stars on Google. But no website. None.

When someone searches "nail salon Louisville," they find chains. They find the places that invested in a website and a Google presence. The family-owned place with three decades of loyal customers? Invisible to anyone who doesn't already know about it.

I could build them a site with their address, hours, services, and photos in a week. That's it. That's all they'd need to start showing up. Sometimes the solution isn't complicated. It's just getting it done.

30
years of loyal customers, invisible to everyone else on Google
Lou inspecting a website with a magnifying glass
Lou pointing to important data on a chart

Your Instagram Feed Is Beautiful. But Instagram Isn't Google.

I see it all the time. A salon owner with a gorgeous Instagram. Hundreds of followers. Amazing before-and-after photos. But when I ask "what happens when someone new to Louisville searches for a salon?" they go quiet.

Instagram's algorithm decides who sees your posts. It changes every month. Your best work might get 30 likes or 300, and you have no control over which. But Google? When someone types "balayage Louisville" or "hair salon Highlands," Google shows them businesses with websites. Not Instagram profiles.

Your Instagram shows your work. Your website gets you found. You need both.

Why Louisville Salon Owners Keep Getting Stuck

  1. You rely on Instagram and walk-ins. Both work great for your regulars. But every new client who searches "hair salon near me" or "nail salon Louisville" finds your competitors instead of you.
  2. You built a website years ago but never update it. Your hours changed. Your prices changed. You added new services. But the site still shows last year's info because updating it feels like a project.
  3. You're paying $150 every time you need a small change. A price update, a new stylist bio, a photo swap. Those charges add up fast when your business changes regularly.

✗ WITHOUT a Website

  • ✗ "hair salon near me" - NOT FOUND
  • ✗ "nail salon St. Matthews" - Invisible
  • ✗ No online booking = lost clients
  • ✗ New residents can't find you

✓ WITH a Website

  • ✓ Map Pack visibility for "salon near me"
  • ✓ 24/7 online booking from your site
  • ✓ Service menu and pricing always current
  • ✓ Google sends clients while you work
Lou ready to help salon and spa businesses
Lou in professional mode, ready to work

How I Actually Work

1

You call or text me.

5 minutes. I'll give you an honest take on what you need. If you don't need my help, I'll tell you.

2

I do the research.

What are people in Louisville searching for when they need a salon like yours? What services do your competitors rank for? Where are the gaps?

3

I build (or fix) your site.

Custom, not a template. Service menu, booking integration, before-and-after gallery, stylist profiles. Live in 1-2 weeks.

4

You stop worrying about it.

I handle hosting, updates, maintenance. New stylist? Text me. Price change? Done by tomorrow. That's the deal.

Real Salon Website Examples

These are actual salon and spa websites I've built. Click to see them live.

Hair Salon

Shear Elegance

Full-service hair salon with stylist profiles, services, and online booking.
Day Spa

Serenity Day Spa

Luxury spa with service menu, package deals, and appointment booking.
Barber

The Barber's Chair

Classic barbershop with walk-in hours, services, and location info.
See All Examples

Simple, Honest Pricing

Lou giving a thumbs up

Three options. No hidden fees. No long contracts. Pick the one that fits.

Starter

Get Online
$150/mo
+ one-time setup from $950

You need this if:

  • ✓ You don't have a website yet
  • ✓ Clients Google you and find nothing
  • ✓ You're losing clients to competitors online
  • ✓ Tired of relying only on Instagram
Get Started
Most Popular

Pro

Get Found
$275/mo
+ one-time setup from $950

You need this if:

  • ✓ Your site looks decent but nobody finds it
  • ✓ Not showing up for local searches
  • ✓ Other salons outrank you on Google
  • ✓ Want more bookings from Google searches
Get Started

Website Rescue

Get Fixed
$150 flat
One-time diagnostic (applied to project)

You need this if:

  • ✓ Your site is broken or doesn't work on mobile
  • ✓ The person who built it disappeared
  • ✓ You can't make updates yourself
  • ✓ You don't know who owns your domain
Book a Rescue

These Are the Exact Searches Your Clients Type Into Google

I pulled these from actual search data. Real searches, by real Louisville clients, every month.

Service + Location

  • "hair salon Louisville"
  • "nail salon St. Matthews"
  • "day spa near me"
  • "barber shop Highlands"

Specialty Searches

  • "balayage Louisville"
  • "bridal hair Louisville KY"
  • "natural hair salon Louisville"
  • "kids haircut near me"

Booking Intent

  • "book hair appointment online"
  • "walk in nail salon Louisville"
  • "massage near me open now"
  • "salon with online booking Louisville"

Want to know what your clients are searching for? I'll run a free keyword report for your salon.

Get Your Free Report - Call (502) 305-4043

Browse Websites by Service

Find specialized website designs for your specific type of salon or spa

Barber Websites

Service menus, online booking, and portfolio galleries for barber shops and men's grooming.

Learn More

Nail Salon Websites

Nail art galleries, service menus, and online booking for nail salons and studios.

Learn More

Salons & Spas I Work With

I build websites for all types of beauty businesses in Louisville and Kentucky

Hair Salons
Nail Salons
Day Spas
Barber Shops
Tanning Salons
Waxing Studios
Color Specialists
Natural Hair Salons
Braiding Studios
Kids Salons

Beauty Is Seasonal. Your Marketing Should Be Too.

Derby isn't just a horse race. It's Louisville's biggest beauty week. Prom season, wedding season, holiday parties. Your clients are searching for these services at specific times. I make sure your site is optimized before the rush hits. Got an email list? I'll help you fill those appointment books.

Lou running to get ahead of seasonal deadlines

Derby Week

April - May

Updos, blowouts, manicures, facials. Everyone needs to look their best. "Derby hair Louisville" searches spike every April. I make sure you're ranking before the hats come out.

Prom & Graduation

March - May

Prom hair, nails, makeup. Graduation photos. Teens and parents are searching "prom hair near me." A page targeting these searches fills your spring calendar.

Wedding Season

May - October

Bridal hair, bridal party packages, trial runs. "Bridal hair Louisville" is a high-value search. One wedding booking can be worth hundreds in services.

Back to School

July - August

Kids haircuts, fresh starts. Parents are searching "kids haircut Louisville." A back-to-school special on your site and an email blast fills those chairs.

Holiday Glam

November - December

Holiday parties, family photos, New Year's Eve. Gift certificates, spa packages. Your busiest months deserve a website that books for you while you work.

New Year Refresh

January - February

New year, new look. Color changes, fresh cuts, spa treatments. "New hair color Louisville" picks up in January. Start the year visible.

Frequently Asked Questions

Straight answers to common questions about salon websites

Do I really need a website if I have Instagram?

Instagram is great for showing your work, but it's not searchable on Google. When someone searches "hair salon Louisville" or "nail salon near me," your Instagram won't show up. A website gets you found by people actively looking for your services. Plus, you own your website. Instagram can change their algorithm or shut down your account any time. I break it all down in website vs. social media page.

How much does a salon website cost?

I offer three plans. Starter is $150/month (plus a one-time setup from $950) and gets you a professional salon website with service menu, booking integration, photo gallery, and mobile optimization. Pro is $275/month (setup from $950) and adds ongoing SEO so customers find you on Google. Already have a site that needs fixing? Website Rescue starts at $150 for a full diagnostic. See the full breakdown at how much does a small business website cost.

How long does it take?

Most salon websites are live within 1-2 weeks. You send me your photos, service menu, and any content you want included. I handle everything else.

Can clients book appointments through my website?

Yes. I integrate with your existing booking system including Booksy, Square Appointments, Vagaro, StyleSeat, Schedulicity, or any platform you use. Clients can book directly from your website 24/7.

Can each stylist have their own page?

Yes. I create individual profiles for each stylist with their photo, bio, specialties, and direct booking link. This also helps with SEO because each profile page can rank for searches like "balayage specialist Louisville."

How do I update my service menu and prices?

You don't have to. Updates are included with your monthly hosting. Just text or email me changes and I'll handle it within 24 hours. Most salon owners prefer this approach.

Can you fix a site someone else built?

Yes. I work on Wix sites, WordPress sites, Squarespace, you name it. If it's fixable, I'll fix it. If it's not worth fixing, I'll tell you and we can start fresh. Either way, you'll end up with something that works.

What if I don't know who owns my domain?

I'll track it down. I've done this before. Sometimes it's an old developer, sometimes it's a hosting company you forgot about, sometimes it's registered in someone else's name. I'll figure it out and get you access.

How do I know if I need a new site or just SEO help?

If your site is broken, outdated, or doesn't work on mobile, you probably need a rescue or rebuild. If your site looks fine but nobody finds it on Google, you need SEO. Not sure? Call me. I'll look at your site and give you an honest assessment.

Salon Website Design by Location

Find salon website design services near you.

Louisville Lexington Bowling Green Elizabethtown Clarksville Jeffersonville New Albany St. Matthews Middletown Jeffersontown Prospect Lyndon Frankfort Bardstown Shelbyville Georgetown La Grange Mount Washington Shepherdsville Radcliff Sellersburg Charlestown Covington Florence Newport Independence Nicholasville Richmond Danville Berea Winchester Henderson Owensboro Hopkinsville Madisonville Murray Paducah Versailles Ashland
Lou celebrating a successful salon website launch

Ready to Book More Clients?

Google, AI search, everywhere people look. When someone needs a salon in Louisville, let's make sure they find you. Call or text me. I'll look at what you've got, tell you what I'd do, and give you a straight answer on pricing. No pitch. No pressure.

Call (502) 305-4043

Serving hair salons, nail salons, day spas, barber shops, and beauty businesses throughout Louisville and all of Kentucky