Your Store Deserves a Real Online Presence

I'm Hunter, your Louisville Web Guy. I help retail shops get found, and turn searches into sales. Google, AI, everywhere. I keep my prices low and build stuff you'll be proud of. Simple as that.

Get Started - Call (502) 305-4043
Starting at $150/mo
Live in 1-2 Weeks
Local Louisville Support
Lou the Louisville Web Guy mascot waving hello
Lou looking confused, scratching his head

Sound Familiar?

"I don't have a website at all."

You've been meaning to do it for years. Your store is on Google Maps but the listing says "No website." You tried Wix once, got frustrated, and closed the laptop.

"I have a website, but I don't love it."

Someone built it for you. Maybe a nephew, maybe Fiverr. It gets the job done, but you've seen better sites and you know yours could be one of them.

"Nobody can find me when they search online."

Your website is fine. But when someone searches "boutique Louisville" or "gift shop near me," you're nowhere. Your competitors show up. You don't.

"I can't get quick updates when I need them."

You're at a farmers market this weekend and want it on your site. But your last developer took two weeks to change a phone number. You need someone who just handles it.

You Have a Great Product. Your Website Should Show It.

You're out at farmers markets. People love what you sell. But when someone asks for your website, you kind of hesitate. Maybe it's a Wix site that needs some love, or a Squarespace page that gets the job done but doesn't really represent you.

Here's the thing: it's not even about design. It's about having a hub that actually works for your business. A place where people can see your products, order them, learn about you. A place to capture emails so you can let people know when you drop a new product, when you'll be at the next market, or when holiday gift sets are available.

That's what a website should do. Not just exist. Work for you.

Lou inspecting a website with a magnifying glass
Lou pointing to important data on a chart

A Client's Traffic Was Dropping. Here's How I Fixed It.

I had a client who specialized in nautical decor. They noticed their website traffic and keyword rankings were falling off a cliff. They came to me to figure out what was going on.

I looked at their site, pulled the data, and asked a simple question: "What's your best-selling product?" Then I compared that to what people were actually searching for. Turns out, about 30 keywords drove 80% of their revenue. Porthole mirrors. Nautical wall sconces. Ship wheel decor.

So we started there. I rebuilt their product pages around those searches and they saw an immediate boost in sales. Then we expanded to the next tier. That's how I approach every client. Find the thing that's going to make the most impact first, then build from there.

30
keywords drove 80% of their revenue. We started there.

Foot Traffic and Instagram Are Great. But They Can Do More Together.

  1. You built a Shopify or Wix or Squarespace site. It looks kind of rough, or it just sits there. You've seen better sites and you know yours could be one.
  2. You rely on foot traffic and Instagram. Both work. But when someone searches for your product and wants to buy it locally, they can't find you.
  3. You want to let people know you'll be at the farmers market this weekend, or that you just dropped something new. But updating your website feels like a project.

Here's the part that matters: you don't have to do any of that yourself. Text me. Shoot me an email. I'll make the graphic, put it on your site, send it out. It's up quickly. No two-week wait, no ticket system, no runaround.

That's why I'm a web guy, not just a developer. I know your SEO. I can build your site. I can set up your email campaigns, explain how everything works, and get it all running. One person who handles it all. That's the deal.

Lou holding shopping bags, ready for retail
Lou in professional mode, ready to work

How I Actually Work

1

You call or text me.

5 minutes. I'll give you an honest take. If you don't need my help, I'll tell you.

2

I do the research.

What are Louisville shoppers searching for in your niche? Where are the gaps?

3

I build (or fix) your site.

Custom, not a template. Mobile-friendly. Live in 1-2 weeks.

4

You stop worrying about it.

I handle hosting, updates, maintenance. You text me when you need changes. That's the deal.

Real Retail Website Examples

These are actual retail websites I've built. Click to see them live.

Vintage

Louisville Vintage Market

Vintage shop with featured items, store hours, and location map.
Gift Shop

Derby City Gifts

Gift shop with product categories, seasonal specials, and online ordering.
Boutique

Bluegrass Boutique

Boutique with new arrivals, lookbook gallery, and store info.
See All Examples

Simple, Honest Pricing

Lou giving a thumbs up

Three options. No hidden fees. No long contracts. Pick the one that fits.

Starter

Get Online
$150/mo
+ one-time setup from $950

You need this if:

  • ✓ You don't have a website yet
  • ✓ Shoppers Google you and find nothing
  • ✓ You're losing sales to competitors online
  • ✓ Tired of relying only on foot traffic
Get Started
Most Popular

Pro

Get Found
$275/mo
+ one-time setup from $950

You need this if:

  • ✓ Your site looks decent but nobody finds it
  • ✓ Not showing up for local searches
  • ✓ Other stores outrank you on Google
  • ✓ Want more shoppers from Google searches
Get Started

Website Rescue

Get Fixed
$150 flat
One-time diagnostic (applied to project)

You need this if:

  • ✓ Your site is broken or doesn't work on mobile
  • ✓ The person who built it disappeared
  • ✓ You can't make updates yourself
  • ✓ You don't know who owns your domain
Book a Rescue

These Are the Exact Searches Your Customers Type Into Google

I pulled these from actual search data. Real searches, by real Louisville shoppers, every month.

Neighborhood Searches

  • "boutique Bardstown Road"
  • "gift shop St. Matthews"
  • "vintage store the Highlands"
  • "shopping Frankfort Avenue"

Event-Driven Searches

  • "Derby outfit Louisville"
  • "Derby hat shop Kentucky"
  • "Louisville boutiques Derby season"
  • "holiday gifts Louisville"

Category + Location

  • "women's clothing Louisville"
  • "jewelry store Kentucky"
  • "handmade gifts Louisville"
  • "home decor near me"

Want to know what your customers are searching for? I'll run a free keyword report for your store.

Get Your Free Report - Call (502) 305-4043

Retail Stores I Work With

I build websites for all types of shops in Louisville and Kentucky

Clothing Boutiques

Gift Shops

Jewelry Stores

Home Decor

Antique Shops

Specialty Food

Pet Stores

Children's Stores

Sporting Goods

Craft Stores

Book Stores

Music Stores

Florists

Garden Centers

Bridal Shops

Consignment

Wine & Spirits

Bike Shops

Built for Louisville's Retail Calendar

Derby isn't just a horse race. It's Louisville's biggest retail window. I start optimizing my clients' sites for Derby searches in January so they're ranking by April. And that same approach works for every season. Got an email list? I'll help you use it. Running a promotion at the farmers market? I'll get it on your site and send it out. This is how retail wins online.

Lou running to get ahead of seasonal deadlines

Derby Season

April - May

Derby fashion, hats, party supplies. Are you at a Derby event? Let's get it on your site and email your list so people come find you.

Farmers Market Season

Spring - Fall

Text me your schedule and it's on your site. "Find me at the Bardstown Road market this Saturday." Run a promo? I'll blast it to your email list.

Holiday Shopping

November - December

Gift guides, holiday hours, "shop local" campaigns. Your products make great gifts. Let's make sure people know that.

Back to School

August

Kids' clothing, supplies, dorm essentials. Targeted content gets you found when parents are shopping locally.

Wedding Season

May - October

Bridal boutiques, gift registries, bridesmaid dresses. I help you rank for "bridal shop Louisville" during peak season.

New Product Drops

Anytime

Got a new product? I'll add it to your site, write up the description, and send an email to your customers. You just send me a photo.

Frequently Asked Questions

Straight answers to common questions about retail websites

How much does a retail website cost?

I offer three plans. Starter is $150/month (plus a one-time setup from $950) and gets you a professional retail website with product galleries, store info, contact form, and mobile optimization. Pro is $275/month (setup from $950) and adds ongoing SEO so customers find you on Google. Already have a site that needs fixing? Website Rescue starts at $150 for a full diagnostic.

Do I really need a website if I sell on social media?

Social media is great for engagement, but it won't show up when someone searches "boutique Louisville" or "gift shop near me" on Google. A website gives you a hub you own. You can show products, capture emails, share your market schedule, and let people order. Social platforms can change their rules any time. Your website is yours.

How fast can you make updates to my site?

Fast. You're at the farmers market this Saturday and want it on your site? Text me and it's done. New product photo? Send it over. I'm not a big agency with a ticket queue. I'm one guy who handles it directly. That's the whole point.

Can you help with email marketing too?

Yes. I can set up email capture on your site, build your list, and help you send emails when it matters. New product drop, holiday gift guide, "I'll be at the Derby event this weekend." I'll set it all up, explain how it works, and handle as much or as little as you want.

Can I sell products online?

Yes. I can integrate with Shopify, Square Online, WooCommerce, or simple PayPal buy buttons. Start with a basic catalog site and add online ordering when you're ready.

How long does it take to get a new site?

Most retail websites are live within 1-2 weeks. I handle everything. You just provide your product photos, store info, and any content you want included. I do the rest.

Can you help me rank for Derby season searches?

Absolutely. Derby season (April-May) is huge for Louisville retail, especially boutiques, gift shops, and Derby outfit stores. I optimize your site for searches like "Derby dress Louisville," "Derby hat shop Bardstown Road," and "Derby outfit boutique Highlands." If Derby is your busy season, I make sure people find you when they're planning their outfits.

Can you fix a site someone else built?

Yes. I work on Wix sites, WordPress sites, Squarespace, you name it. If it's fixable, I'll fix it. If it's not worth fixing, I'll tell you and we can start fresh. Either way, you'll end up with something that works.

What if I don't know who owns my domain?

I'll track it down. I've done this before. Sometimes it's an old developer, sometimes it's a hosting company you forgot about, sometimes it's registered in someone else's name. I'll figure it out and get you access.

How do I know if I need a new site or just SEO help?

Good question. If your site is broken, outdated, or doesn't work on mobile, you probably need a rescue or rebuild. If your site looks fine but nobody finds it on Google, you need SEO. Not sure? Call me. I'll look at your site and give you an honest assessment. I'm not going to sell you a new website if you just need SEO.

Lou celebrating a successful retail website launch

Ready to Be Found?

Google, AI search, social, all of it. People are looking for what you sell. Let's make sure they find you. Call or text me. I'll look at what you've got, tell you what I'd do, and give you a straight answer on pricing. No pitch. No pressure.

Call (502) 305-4043

Serving boutiques, gift shops, and retailers throughout Louisville, St. Matthews, the Highlands, and all of Kentucky