Every Billboard on I-64 Has a Lawyer. But Google Decides Who Gets the Call.

I'm Hunter, your Louisville Web Guy. I build personal injury lawyer websites that load fast, rank for high-value legal searches, and turn injured Louisville residents into signed clients. Because in PI law, the firm that shows up first wins.

Get Started - Call (502) 305-4043
Starting at $150/mo
Live in 1-2 Weeks
A Fraction of Agency Pricing
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Lou looking confused, scratching his head

Sound Familiar?

"My legal marketing agency charges $3,000/month and I'm not sure what they're doing."

You write them a check every month. They send you a report full of numbers you don't understand. Your phone isn't ringing any more than it was. But you're locked into a twelve-month contract so you keep paying. There's a better way.

"The big billboard firms dominate Google. I can't compete."

They spend more on marketing in a month than you make in a quarter. But here's the thing: most of their websites are bloated WordPress builds that Google doesn't actually love. A lean, fast, well-structured site can outrank them for specific practice areas and neighborhoods.

"People who need me can't find me online."

Someone just got rear-ended on the Watterson. They search "car accident lawyer Louisville." Your firm is on page two, which is basically invisible. The calls go to whoever shows up first. Right now, that's not you.

"My website looks like it was built in 2015."

Outdated design, stock photos of gavels, walls of legal jargon. An injured person lands on your site and doesn't feel reassured. They feel like they're reading a law textbook. They hit the back button and call the firm with the site that actually felt approachable.

People in Pain Don't Browse. They Decide Fast.

Someone who just got rear-ended on Bardstown Road isn't comparison shopping. They're hurt, they're stressed, and they want to talk to somebody now. Your website has approximately three seconds to convince them you're the right call.

That means your phone number is huge and clickable. Your intake form is above the fold. Your credibility, case results, years of practice, Louisville roots, is obvious immediately. No scrolling through paragraphs of legal jargon to find how to contact you.

I build every personal injury website with that urgency in mind. The design strips away everything unnecessary and puts the conversion path front and center. Your SEO brings them to the page. The page gets them to call.

Lou running fast, emphasizing speed and urgency
Lou pointing to important information

Legal SEO Is a Bloodbath. Your Website Can't Be an Afterthought.

"Personal injury lawyer Louisville" is one of the most competitive search terms in the entire city. The firms dominating those results are spending thousands per month on SEO and Google Ads. But here's what most of them get wrong: they throw money at marketing on top of a slow, bloated WordPress site that Google doesn't want to rank.

Speed matters. Site structure matters. Technical SEO matters. Individual pages for car accidents on the Watterson. Slip and falls in Louisville malls. Truck accidents on I-265. Each page targeting a real search that real injured people actually type into Google.

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load time. Because injured people don't wait for slow sites.

Here's How I Work With Law Firms

1

You call or text me.

5 minutes. I'll look at your current situation and tell you exactly what your firm needs to start getting cases from Google.

2

I map your practice areas and target searches.

Car accidents, truck wrecks, slip and falls, medical malpractice. Each practice area gets its own page targeting the searches injured Louisville residents actually type.

3

I build your site for speed and conversions.

Hand-coded, sub-two-second load times, prominent intake form, massive click-to-call. Built for injured people who need help now. Live in 1-2 weeks.

4

You start getting cases.

I handle hosting, updates, and SEO. You handle the cases. When you need changes, text me. No agency layers. No ticket systems.

Lou ready to help professional service businesses get online

Real Professional Service Website Examples

Here's what a professional service website looks like when it's built to convert. Click any one to see it live.

Legal

New Albany Law

Law firm with practice area pages, intake forms, and credibility-first design.
Insurance

Louisville Insurance Group

Insurance agency with quote forms, trust signals, and fast mobile design.
Accounting

Bluegrass Accounting

CPA firm with service pages, credentials, and local SEO built in.
See All Examples

Simple, Honest Pricing

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Three options. No hidden fees. No long contracts. A fraction of what legal marketing firms charge.

Starter

Get Online
$150/mo
+ one-time setup from $950

You need this if:

  • ✓You don't have a website yet
  • ✓Injured clients can't find you online
  • ✓Your current site looks outdated or loads slow
  • ✓You need an intake form and click-to-call front and center
Get Started
Most Popular

Pro

Get Found
$275/mo
+ one-time setup from $950

You need this if:

  • ✓Your site exists but doesn't rank for PI searches
  • ✓The billboard firms get the cases you should be getting
  • ✓You want practice-area pages targeting real searches
  • ✓You want to stop paying $3,000/month to an agency
Get Started

Website Rescue

Get Fixed
$150 flat
One-time diagnostic (applied to project)

You need this if:

  • ✓Your current site is slow or broken on mobile
  • ✓Your marketing agency disappeared or isn't delivering
  • ✓Your intake form isn't generating leads
  • ✓You're paying for SEO but not seeing results
Book a Rescue

These Are the Searches Injured Louisville Residents Type Into Google

Real search terms from real people looking for a personal injury lawyer right now.

General PI Searches

  • "personal injury lawyer Louisville"
  • "injury attorney near me"
  • "accident lawyer Louisville KY"
  • "free consultation injury lawyer"

Case-Type Searches

  • "car accident lawyer Louisville"
  • "truck accident attorney Louisville KY"
  • "slip and fall lawyer Louisville"
  • "medical malpractice attorney near me"

Location-Specific

  • "injury lawyer Bardstown Road"
  • "accident attorney Watterson Expressway"
  • "personal injury lawyer New Albany"
  • "car wreck lawyer Jefferson County"

Want to know exactly which searches you should be ranking for? I'll run a free keyword report for your firm.

Get Your Free Report - Call (502) 305-4043

Frequently Asked Questions

Straight answers about personal injury lawyer website design in Louisville

How much does a personal injury lawyer website cost?

I offer three plans. Starter is $150/month (plus a one-time setup from $950) and gets you a professional law firm website with intake forms, practice area pages, and mobile optimization. Pro is $275/month (setup from $950) and adds ongoing SEO. Website Rescue starts at $150 for a full diagnostic.

How long does it take to build?

Most law firm websites are live within 1-2 weeks. Every day without a proper site is a case going to the firm that shows up first on Google.

Can I really compete with the big billboard firms on Google?

You won't outspend them on ads. But organic search is a different game. A fast, technically sound website with practice-area pages targeting real searches can absolutely compete. The big firms often have bloated WordPress sites that Google doesn't love nearly as much as a lean, well-structured one.

Why does page speed matter for a law firm website?

Someone who just got rear-ended isn't browsing casually. They're hurt and stressed. If your site takes four seconds to load on their phone, they hit the back button and call whoever loads next. Speed is a ranking factor for Google and a trust factor for injured people.

Will the site have an intake form?

Yes. A prominent case evaluation form is above the fold on every PI site I build. Simple, mobile-friendly, submissions straight to your email. The phone number is also massive and click-to-call.

How does this compare to what legal marketing agencies charge?

Most legal marketing agencies charge $2,000 to $5,000 a month and lock you into a year-long contract. I charge $150 to $275 per month with no contract. You stay because the cases keep coming in, not because you're locked in.

Lou celebrating a successful website launch

Ready to Be the First Injury Lawyer Louisville Finds Online?

Billboards fade. TV spots get skipped. But showing up first on Google when someone needs a lawyer? That's where the real cases come from. Call or text me.

Call (502) 305-4043

Serving personal injury lawyers across Louisville, Jefferson County, New Albany, Bardstown Road, the Watterson, and all of Kentucky