Your Instagram Is Beautiful. But When Someone Searches Google, You're Nowhere.

I'm Hunter, your Louisville Web Guy. I help beauty and wellness pros get online, get found on Google, and stop leaving money on the table. Whether you need a new site, need to fix a broken one, or just want people to find you when they search, I can help.

Get Your Website - Call (502) 305-4043
Starting at $150/mo
Live in 1-2 Weeks
Local Louisville Support
Lou the Louisville Web Guy mascot waving hello
Lou looking confused, scratching his head

Sound Familiar?

"My whole business runs on Instagram DMs."

You've got a loyal following and your work speaks for itself. But Instagram doesn't show up on Google. When someone new to Louisville searches for what you do, they find your competitors instead.

"People want to book online but can't."

Your clients want to book at 11pm while scrolling their phone. But your only booking method is "DM me" or "text me." You're losing the people who won't wait for a reply.

"My site is outdated and I can't update it."

Someone built you a site. Now your services have changed, your prices are wrong, and you can't get a hold of the person who built it. Every little change feels like a project.

"I'm invisible on Google."

When someone searches "lash extensions Louisville" or "massage therapist near me," you don't show up. The people searching are ready to book. They just can't find you.

She Had 500 Loyal Followers. But When Someone New Searched Google, She Was Invisible.

A lash tech came to me. Her Instagram was gorgeous. Clients loved her. She was booked out weeks in advance through word of mouth. But here's the problem: when someone new moved to Louisville and searched "lash extensions near me," she didn't show up. Not on Google. Not in the map pack. Nowhere.

Her competitors had websites. She had an Instagram page and a Linktree. That's not enough. Google can't index your Instagram highlights. It can't read your DMs. It can't show your booking link to someone who's never heard of you.

I built her a site with her portfolio, service menu, online booking, and pages optimized for the exact searches people type. Now when someone new to town searches for what she does, she shows up.

Lou inspecting a website with a magnifying glass
Lou pointing to important information

Your Next Client Wants to Book at 11pm. Can They?

A massage therapist told me she kept losing potential clients. People would DM her on Instagram asking about availability, but by the time she replied the next morning, they'd already booked someone else. It happened every week.

The fix was simple: a website with integrated online booking. Acuity, Vagaro, Booksy, whatever system you already use. Now clients can see your availability, pick a time, and book instantly. No DMs. No phone tag. No lost clients.

She told me her bookings went up because she stopped losing the "I'll just book someone else" crowd. Those people don't wait. They book whoever makes it easy.

24/7
your website takes bookings even while you sleep

Instagram Built Your Business. But It Can't Grow It Alone.

  1. You built your client base through Instagram and word of mouth. It's worked. But you're maxed out on referrals, and the algorithm keeps changing. One month your posts get seen. The next month, nothing.
  2. Your booking process is DMs, texts, and phone calls. It works, but it's slow. You lose clients who want to book right now, not wait for a reply. And you spend hours going back and forth on scheduling.
  3. Your prices, services, and hours change. But updating anything online means texting someone, paying someone, or just leaving it wrong. So your old prices stay up and clients show up confused.

A website fixes all of this. It shows up on Google when someone searches for what you do. It lets clients book 24/7. And when your services change, you text me and it's updated by tomorrow.

✕ Instagram Only

  • ✕ Invisible on Google searches
  • ✕ Booking via DMs and phone tag
  • ✕ Algorithm controls your visibility
  • ✕ No service menu or pricing page

✓ Website + Instagram

  • ✓ Found on Google for local searches
  • ✓ Online booking 24/7
  • ✓ You own your online presence
  • ✓ Clear services, pricing, and booking
Lou ready to help beauty and wellness businesses
Lou in professional mode, ready to work

Here's How I Actually Work With Beauty & Wellness

1

You call or text me.

5 minutes. Tell me what you do, what booking system you use, and what's not working. I'll give you an honest take on what you need.

2

Send me your photos, services, and prices.

Your best work, your service menu, your hours. Text or email works. I'll organize everything and build your site around what clients actually search for.

3

I build your site with booking built in.

Service menus, before/after galleries, online booking integration, Google-optimized pages. All mobile-friendly. Live in 1-2 weeks.

4

You go back to your clients.

I handle hosting, updates, and maintenance. New service? Text me. Price change? Updated. New before/after photos? On your site by tomorrow. You focus on your clients. I handle the website.

Lou giving a thumbs up

Simple Pricing for Beauty & Wellness

Three options. No hidden fees. No long contracts. Pick the one that fits your business.

Starter

Get Online
$150/mo
+ one-time setup from $950

You need this if:

  • ✓ You don't have a website yet
  • ✓ Clients Google you and find nothing
  • ✓ You need online booking on a real site
  • ✓ Tired of relying only on Instagram
Get Started
Most Popular

Pro

Get Found
$275/mo
+ one-time setup from $950

You need this if:

  • ✓ Your site looks decent but nobody finds it
  • ✓ Not showing up for local searches
  • ✓ Other providers outrank you on Google
  • ✓ Want more bookings from Google searches
Get Started

Website Rescue

Get Fixed
$150 diagnostic
Applied to your project if you move forward

You need this if:

  • ✓ Your site is broken or doesn't work on mobile
  • ✓ The person who built it disappeared
  • ✓ You can't update your services or prices
  • ✓ Your booking link is buried or broken
Book a Rescue

These Are the Exact Searches Your Clients Type Into Google

Real searches by real Louisville clients, every month. This is what a website helps you rank for.

Service + Location

  • "spray tan Louisville"
  • "lash extensions near me"
  • "massage therapist Louisville KY"
  • "esthetician Louisville"
  • "med spa Louisville"
  • "microblading Louisville"

Specialty Searches

  • "IV hydration therapy near me"
  • "yoga studio Louisville KY"
  • "float therapy Louisville"
  • "pilates Louisville"
  • "botox Louisville"
  • "cryotherapy near me"

Booking Intent

  • "book massage Louisville"
  • "spray tan appointment near me"
  • "lash appointment Louisville"
  • "facial near me booking"
  • "best med spa Louisville"
  • "same day spray tan Louisville"

Browse Websites by Service

Specialized pages for specific beauty and wellness services

Spray Tan Websites

Booking links, pricing, aftercare info, and before/after galleries.

Learn More

More Service Pages

Lash tech, esthetician, massage, and more. If you want a dedicated page, tell me what you do.

Coming soon

Beauty & Wellness Businesses I Work With

Websites for service-based beauty and wellness pros in Louisville and Kentucky

Spray Tan Artists
Lash Technicians
Estheticians
Skincare & Facials
Brow Artists
Massage Therapy
Makeup Artists
Med Spas
IV Hydration
Yoga Studios
Pilates Studios
Personal Trainers
Nutrition Coaches
Wellness Centers
Sauna & Cold Plunge
Float Therapy
Lou running to help with seasonal planning

Timing Matters in Beauty & Wellness

Louisville has seasonal demand spikes. I start optimizing your site before peak season so you're ranking when it matters most.

Derby Week

Spray tans, lashes, makeup, blowouts. Everyone in Louisville wants to look their best for Derby. Rank for it before May.

Prom & Graduation

Makeup, lashes, updos, spray tans. Parents and students are searching weeks in advance. Be the first result they find.

Wedding Season

Bridal parties searching for spray tans, lash extensions, facials, and makeup artists. These are high-value bookings.

New Year Refresh

Gym memberships, yoga, pilates, wellness treatments. January is the biggest month for wellness searches. Be ready.

Holiday Prep

Gift certificates, holiday party glam, end-of-year self-care. November and December are packed if you're ranking.

Summer Body

Spray tans, body treatments, fitness programs. "Summer body" searches spike in April. Start ranking in February.

Questions Beauty & Wellness Pros Ask

Straight answers about websites for beauty and wellness businesses

How much does a beauty or wellness website cost?

I offer three plans. Starter is $150/month (plus a one-time setup from $950) and gets you a professional website with booking, gallery, and mobile optimization. Pro is $275/month (setup from $950) and adds ongoing SEO so customers find you on Google. Already have a site that needs fixing? Website Rescue starts at $150 for a full diagnostic.

Can clients book appointments online?

Yes. I integrate with your existing booking system (Acuity, Vagaro, Square Appointments, Booksy, Schedulicity, and more). Clients can book directly from your website 24/7.

Do I need a website if I use Instagram?

Instagram is great for showing your work, but it doesn't rank on Google. When someone new to Louisville searches "lash extensions near me" or "spray tan Louisville," they find people with websites. Instagram doesn't show up in those results.

Can I show before and after photos?

Yes. Galleries are perfect for beauty and wellness services. I can organize your work by service type so new clients can quickly see what you do best.

How do I update my service menu and prices?

You don't have to do it yourself. Updates are included with your monthly hosting. Just text or email me changes and I'll handle it within 24 hours.

Will people find me on Google?

Every site includes basic SEO setup. If you want to compete for local searches like "massage therapist Louisville" or "med spa near me," the Pro plan adds ongoing SEO to help you rank.

How long does it take to build?

Most beauty and wellness websites are live within 1-2 weeks. I handle everything. You just provide your photos, services, and any content you want included.

Can you fix a site someone else built?

Yes. I work on Wix sites, WordPress sites, Squarespace, you name it. If it's fixable, I'll fix it. If it's not worth fixing, I'll tell you and we can start fresh.

How do I know if I need a new site or just SEO help?

If your site is broken, outdated, or doesn't work on mobile, you probably need a rescue or rebuild. If your site looks fine but nobody finds it on Google, you need SEO. Not sure? Call me. I'll look at your site and give you an honest assessment.

Lou celebrating

Ready to Book More Clients?

Call or text me. I'll look at what you've got, tell you what I'd do, and give you a straight answer on pricing. No pitch. No pressure.

Call (502) 305-4043

Serving lash techs, estheticians, massage therapists, and wellness pros in Louisville and Kentucky