Do Contractors Really Need a Website in 2025?

You're a plumber. Or an electrician. Or an HVAC tech. You fix things, install things, and solve problems that most people can't solve themselves. You're not sitting around thinking about websites.

I get it. So let me give you the straight answer to the question you're actually asking: Yes, you need a website. But not for the reasons you might think.

This isn't about looking fancy or keeping up with trends. It's about one thing: getting more calls from people who need your services and are ready to pay for them.

The Numbers Don't Lie

Here's what's actually happening when someone in Louisville needs a plumber, electrician, or any contractor:

That means when someone's water heater breaks at 7am, they're not flipping through the Yellow Pages. They're grabbing their phone and typing "plumber near me" or "emergency plumber Louisville."

If you don't have a website, you're not showing up in those searches. Your competitors are. They're getting the calls you should be getting.

"But I Get All My Work From Referrals"

I hear this a lot. And referrals are great. Word of mouth is still powerful.

But here's what happens now: Someone gets your name from a neighbor. "Call Joe, he's a great plumber." So what does that person do? They Google "Joe's Plumbing Louisville."

If nothing comes up, or all they find is a Facebook page that hasn't been updated in two years, what do they think? They wonder if you're still in business. They question whether you're legit. Some of them will still call. But a lot of them will keep scrolling until they find someone who looks more established.

What a Basic Website Actually Does for You

You don't need anything complicated. A simple, professional website does a few key things:

• Shows you exist: When someone searches for your business name or your service type in your area, you show up. You're real. You're findable.
• Builds instant credibility: A clean website with your services, your phone number, and maybe a few photos of your work tells people you're professional and established.
• Works 24/7: Your website is taking calls while you're on a job, at dinner, or asleep. Someone finds you at 11pm, sees you do exactly what they need, and calls you first thing in the morning.
• Makes it easy to contact you: Your phone number front and center. A simple contact form. No hunting around. One tap to call.

What About Just Using Facebook?

A Facebook page is better than nothing. But it's not a replacement for a website.

When someone searches "plumber near me" on Google, Facebook pages rarely show up. Google shows websites. If you want to be found by people actively searching for your services, you need a website.

Plus, you don't control Facebook. They can change the algorithm tomorrow and your page disappears. Your website is yours.

The smart move? Have both. Use Facebook to stay connected with past customers. Use your website to get found by new ones.

Real Examples from Louisville

I've built websites for plumbers, roofers, HVAC techs, and electricians across Louisville and Kentucky. Here's what happens:

Joe's Plumbing: A simple 5-page website with his services, service area, and phone number prominently displayed. Within a month, phone calls were up 40%. Same guy, same skills, same prices. The only difference was that people could actually find him.

Louisville Roofing Co.: After launching their site, they now rank #1 for "Louisville roofer." That's free traffic, every day, from people actively looking for roofing services.

These aren't magic tricks. It's just being visible where your customers are looking.

What Does a Contractor Website Cost?

Let me be direct about pricing, because I know that's what you're wondering.

I build contractor websites starting at $950 for a complete, professional site. That includes design, setup, and getting you live. Monthly hosting is $150/month, which covers hosting, security, backups, and updates when you need them.

Is that money? Yes. But think about it this way: How much is one new customer worth to you? If you're a plumber and one water heater installation is $1,500, your website pays for itself with a single job.

For a full breakdown of options, check out my guide to small business website costs.

What If I'm Not Tech Savvy?

Good news: you don't have to be.

Here's how it works when you work with me: You tell me about your business. You send me your info, some photos if you have them, and what services you offer. Text or email, whatever's easiest. I build the site. You review it, we make any tweaks, and you're live.

You don't touch any code. You don't learn any software. You don't wrestle with templates at 10pm. When you need something changed later, you just call or text me and I handle it.

That's the deal.

The Bottom Line

Do contractors need a website? Yes. Not because it's trendy, but because it's where your customers are looking.

Every day without a website is a day your competitors are getting calls that could have been yours. Every referral that Googles your name and finds nothing is a potential customer lost.

A basic, professional website isn't expensive. It doesn't have to be complicated. It just has to exist, look legitimate, and make it easy for people to call you.

If you're ready to stop being invisible, give me a call. I'll have you online in a week or two.